Digital Marketing Manager

Key Responsibilities

1. Lead Generation

• Generate qualified B2B and B2C leads through digital channels.

• Manage campaigns across Google, Meta, YouTube, LinkedIn, and WhatsApp.

• Reduce cost per lead (CPL) while increasing lead quality.

• Coordinate with inside sales and field sales teams for lead conversion.

2. Performance Marketing

• Plan and execute paid advertising campaigns.

• Manage advertising budgets and ROI.

• Optimize campaigns based on conversion data.

• Conduct A/B testing for ads, landing pages, and creatives.

3. Website & SEO Management

• Improve website traffic through SEO.

• Increase keyword rankings related to solar products.

• Optimize landing pages for higher conversions.

• Monitor website performance and user experience.

4. Content Marketing

• Develop blogs, videos, case studies, and educational content.

• Support dealer and distributor acquisition campaigns.

• Build content strategy around solar awareness and customer education.

• Coordinate with video and creative teams.

5. Social Media Management• Manage Facebook, Instagram, LinkedIn, YouTube, and X.

• Increase followers, engagement, and brand visibility.

• Build employer branding content.

• Monitor customer feedback and online reputation.

6. Marketing Automation & CRM

• Manage lead nurturing workflows.

• Integrate digital campaigns with CRM.

• Track customer journey from lead to sale.

• Implement email and WhatsApp automation.

7. Analytics & Reporting

• Track daily, weekly, and monthly KPIs.

• Prepare management dashboards.

• Analyze campaign performance.

• Recommend improvements based on data.

8. Dealer & Distributor Marketing Support

• Generate dealer acquisition leads.

• Support ASM and RSM teams with local digital campaigns.

• Run geo-targeted campaigns for dealer development.

• Develop co-branded marketing programs.

Education

• MBA Marketing / Digital Marketing

• BBA + Digital Marketing Certification

• Bachelor's degree in Marketing, Business, or related field

Experience

• 5–10 years in Digital Marketing.

• Experience in solar, electrical, consumer durable, renewable energy, or B2B industries

preferred.

• Proven track record in performance marketing and lead generation.

Technical Skills

• Google Ads

• Google Analytics (GA4)

• Google Tag Manager

• Meta Ads Manager

• SEO & SEM

• CRM Management

• Email Marketing

• Marketing Automation

• WordPress

• YouTube Marketing

Leadership Skills

• Data-driven decision making

• Team management

• Vendor management

• Project management

• Communication and presentation skills

What we offer

Freedom to follow your passion

Opportunity to work with one of India's fastest-growing Solar companies

Regular training on creative tools & AI tools

Performance-based incentives & salary growth

Hands-on exposure with leadership team