Digital Marketing Manager

Performance Marketing (D2C)

Plan, launch, and optimize campaigns across Meta, Google, YouTube, and other paid platforms.

Own and improve performance metrics CTR, CVR, CAC, ROAS, and AOV.

Run continuous A/B testing on creatives, ad copies, and landing pages.

Collaborate with design and product teams for conversion funnel optimization on Shopify.

Implement remarketing and audience segmentation strategies to boost repeat purchases. Marketplace Performance (Amazon, Flipkart, etc.)

Manage and optimize Amazon Sponsored Ads, Display Campaigns, and Flipkart Ads.

Track and improve key metrics TACoS, CVR, CTR, and Buy Box %.

Work closely with category and operations teams on catalog hygiene, keyword optimization, pricing, and deals.

Plan and execute sale campaigns, visibility programs, and brand promotions. Analytics & Reporting

Build and maintain weekly/monthly dashboards using GA4, Meta Ads Manager, Amazon Ads Console, and internal reports.

Analyze campaign performance, highlight insights, and share actionable recommendations.

Deep-dive into user journeys and identify drop-off points to improve funnel efficiency. CRM, Retention & SEO

Support CRM and lifecycle marketing via email, WhatsApp, and SMS campaigns.

Monitor open rates, repeat purchase rates, and campaign conversions.

Coordinate basic SEO efforts to drive organic traffic growth. Coordination & Execution

Liaise with creative, content, and marketplace teams for campaign alignment.

Manage agency partners/freelancers where required.

Execute monthly marketing calendars aligned to brand campaigns, new launches, and sale events.

Key KPIs ROAS (Overall + Channel-wise)

CAC and Repeat Rate Add-to-Cart & Conversion Rate (D2C)

TACoS and Marketplace GMV Traffic Growth & CTR Improvement

Candidate Profile

35 years of experience in digital/performance marketing for D2C or e-commerce brands.

Hands-on experience with Meta Ads, Google Ads, Amazon Ads, and GA4.

Good working knowledge of Shopify, Amazon Seller Central, Flipkart Seller Hub, and CRM tools.

Strong analytical and problem-solving skills; comfortable with data dashboards.

Ability to work cross-functionally and deliver under tight timelines.

Enthusiastic self-starter with a mix of creative and analytical thinking.