Digital Marketing Manager

Scope of Work – Marketing & Brand Communications Executive

Role Overview

The Marketing & Brand Communications Executive is responsible for coordinating

SIHL's marketing activities, managing communication with the external marketing

agency, ensuring timely execution of campaigns, and maintaining brand consistency

across all marketing channels. The role also involves planning content requirements,

supporting internal branding initiatives, and managing client communication.

Key Responsibilities

1. Marketing Coordination

Coordinate with the external marketing agency for all marketing campaigns,

creatives, videos, and promotional material.

Share content requirements, campaign briefs, timelines, and approvals with the

agency.

Review deliverables for accuracy, brand consistency, and compliance before

publishing.

Ensure timely execution of all marketing activities and follow up on pending

deliverables.

2. Social Media Coordination

Plan and maintain the monthly social media calendar.

Coordinate with internal departments to collect information for upcoming posts and

campaigns.

Share social media requirements with the agency and ensure timely scheduling and

publishing.

Manage Instagram Stories related to office activities, employee engagement, cultural

events, festivals, achievements, and important company updates.

Monitor social media platforms and coordinate required updates with the agency.

3. Marketing Communication

Prepare content briefs and communication requirements for client campaigns.

Draft marketing communication for client emailers, WhatsApp broadcasts, event

invitations, research meet announcements, company announcements, and investor

awareness initiatives.

Ensure all communication aligns with SIHL's brand voice and regulatory guidelines.

4. Brand Management

Ensure consistency in branding, messaging, and communication across all marketing

material.

Coordinate internal branding initiatives with relevant departments.

Review agency deliverables to maintain SIHL's brand standards.

5. Campaign Coordination

Coordinate execution of marketing campaigns for company events, seminars,

webinars, research meets, investor awareness initiatives, and festive occasions.

Track campaign timelines and ensure all marketing assets are delivered as scheduled.

Liaise with internal teams and the agency to ensure smooth campaign execution.

6. Cross-functional Coordination

Coordinate with Research, Sales, Operations, Compliance, HR, and Technology

teams for marketing requirements.

Collect necessary information from departments and communicate requirements to

the agency.

Support internal events and company-wide communication initiatives.