Digital Marketing Manager

Position : Digital Marketing Manager

Experience : 2+ years experience in digital marketing team lead

Location : Areekode , Malappuram

Responsibilities:

• Develop and execute comprehensive digital marketing campaigns across various channels

including social media, SEO, email marketing, and paid advertising.

• Optimize online channels to increase customer acquisition, conversion rates, and overall

online sales.

• Analyze user behavior data to enhance customer engagement and retention strategies.

• Utilize analytics tools to monitor and evaluate the performance of digital marketing

campaigns.

• Generate reports on key metrics, providing insights and recommendations for campaign

enhancement.

• Collaborate with content creators to ensure website content is SEO-optimized.

• Stay informed on search engine algorithms to improve organic search rankings.

• Develop and implement social media strategies to amplify brand presence and engagement.

• Monitor social media channels for trends and opportunities, engaging with the online

community as needed.

• Coordinate with design, development, and content teams to ensure cohesive digital campaigns.

• Align digital strategies with overall business goals, collaborating with other departments as

necessary.

• Manage digital marketing budgets effectively, ensuring maximum ROI.

• Evaluate and recommend new digital marketing technologies and tools

Qualification:

• Bachelor's degree in marketing, business, or a related field. Master's degree is a plus. 

• Proven experience in digital marketing or similar roles. 

• Strong understanding of digital marketing channels, techniques, and tools. 

• Proficiency in analytics and data-driven decision-making. 

• Excellent communication and interpersonal skills. 

• Ability to multitask and thrive in a fast-paced environment. 

• Knowledge of industry trends and best practices in digital marketing.