Digital Marketing Manager – SaaS / Software
Experience: 5–8 Years
Employment Type: Full-Time
Department: Digital Marketing
Industry: SaaS / Software Product
Notice Period: Immediate to less than 30 days
Relevant Experience: Minimum 2–3 years of experience in a SaaS / Software Product Company
Reporting To: Management
Location: Erode
Accommodation will be provided for outstation candidates
About the Role
We are looking for an experienced and results-oriented Digital Marketing Manager with proven experience in a SaaS or Software Product Company to lead digital marketing initiatives and drive measurable business growth.
The ideal candidate will have strong hands-on experience in performance marketing, SEO, lead generation, content marketing, website optimization, and digital campaigns for software products.
Key Responsibilities: SaaS Product Marketing
- Develop and execute digital marketing strategies for SaaS/software products.
- Understand target customers, industry segments, competitors, use cases, and customer pain points.
- Create campaigns based on customer segments and product use cases.
- Develop strategies to increase product awareness, enquiries, demos, trials, and paid subscriptions.
- Support new product and module launches and promotional campaigns.
Lead Generation
- Generate qualified leads through digital marketing channels.
- Develop and manage campaigns for product demos, free trials, enquiries, and direct sales.
- Work closely with the Sales/BDM team to improve lead quality and conversion.
- Track leads from initial enquiry through demo and final conversion.
- Continuously optimize lead quality and acquisition costs.
Performance Marketing
- Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and other relevant advertising platforms.
- Plan campaign budgets and monitor campaign performance.
- Track and optimize key metrics such as CPL, CAC, CTR, conversion rate, and ROAS.
- Conduct A/B testing for advertisements, landing pages, offers, and audiences.
- Identify high-performing campaigns and scale them effectively.
SEO & Organic Marketing
- Develop and implement SEO strategies for SaaS products.
- Conduct keyword research based on products, industries, and target audiences.
- Improve organic rankings and qualified website traffic.
- Manage on-page, technical, and off-page SEO activities.
- Coordinate SEO-focused blogs, product pages, landing pages, and other content.
Content & Product Promotion
- Develop a content strategy focused on product awareness and lead generation.
- Coordinate with content writers, graphic designers, and video teams.
- Develop blogs, case studies, customer success stories, product comparisons, videos, social media content, and promotional materials.
- Communicate product features, benefits, use cases, and customer value clearly.
Website & Landing Page Management
- Manage and optimize the company website and SaaS product landing pages.
- Improve landing pages for lead generation and conversion.
- Monitor website traffic and user behaviour.
- Coordinate with the development team on website improvements, tracking, SEO, and conversion optimization.
Social Media & Brand Building
- Manage LinkedIn, Facebook, Instagram, YouTube, and other relevant channels.
- Develop monthly social media strategies and content calendars.
- Promote product features, customer success stories, offers, events, webinars, and product updates.
- Strengthen the company's online presence within the target market.
Requirements
- 5–8 years of experience in Digital Marketing, preferably in a SaaS or Software Product Company.
- Strong hands-on experience in performance marketing, Google Ads, Meta Ads, LinkedIn Ads, SEO, lead generation, and digital campaign management.
- Experience in tracking and optimizing CPL, CAC, CTR, conversion rate, and ROAS.
- Strong understanding of SaaS product marketing and digital customer acquisition.
- Good analytical, communication, and decision-making skills.
- Ability to work independently and take ownership of digital marketing performance.
- Immediate joiners or candidates with a notice period of less than 30 days are preferred.
Preferred SaaS / Software Product Experience
Candidates with experience marketing any of the following products will be preferred:
- ERP
- Accounting & Billing Software
- POS Software
- HRMS
- Payroll Software
- CRM
- Inventory Management Software
- Retail Management Software
- B2B SaaS Products
- Cloud-based Business Applications
