Digital Marketing Manager

Company Description Incheon Kia is a leading Kia dealership in Kerala, serving customers across Ernakulam, Thrissur, Alappuzha, Kottayam, Idukki, Palakkad, Kollam, and Trivandrum, with a new location coming soon in Pathanamthitta. The dealership focuses on delivering a seamless car-buying experience, from test drives to bookings and after-sales support. Incheon Kia is committed to providing high-quality service, transparent processes, and a customer-centric approach. The team works closely with customers to help them choose the right Kia vehicle for their needs and lifestyle, supported by knowledgeable sales and service professionals.

Role Description The Digital Marketing Manager is a full-time, on-site role based in Kochi, responsible for driving online visibility and customer engagement for Incheon Kia. This role involves planning and executing digital marketing campaigns, managing social media channels, and creating content that supports brand awareness and lead generation. The manager will monitor and analyze web and campaign performance metrics, optimize digital strategies, and coordinate with the sales team to align digital efforts with showroom objectives. Daily tasks include managing paid and organic campaigns, updating online listings and promotions, engaging with online inquiries, and ensuring consistent brand messaging across all digital touchpoints.

Qualifications

• Candidates should possess skills in Digital Marketing and Marketing, with experience developing and executing integrated online campaigns.
• Candidates should possess skills in Social Media Marketing to manage platforms, build audience engagement, and support brand positioning.
• Candidates should possess skills in Lead Generation to drive qualified inquiries and conversions through digital channels.
• Candidates should possess skills in Web Analytics to track performance, generate insights, and optimize campaigns and customer journeys.
• Strong written and verbal communication skills, with the ability to create clear, compelling digital content.
• Hands-on experience with common digital tools and advertising platforms (e.g., Meta Ads, Google Ads, Google Analytics) is highly beneficial.
• Ability to collaborate with sales and operations teams, manage multiple campaigns, and work effectively in a fast-paced dealership environment.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.