Key Responsibilities
- Manage and grow social media platforms like Facebook, Instagram, and LinkedIn
- Plan and execute digital marketing campaigns focused on lead generation
- Run paid ads (PPC, CPL, CPC) on platforms like Google Ads and Meta Ads
- Drive YouTube promotions and implement video content strategies
- Execute WhatsApp and SMS marketing campaigns
- Assist in planning and promoting webinars and online events
- Use ChatGPT and Microsoft Copilot for content writing and campaign support
- Work on conversion-focused campaigns to maximize ROI
- Set up and manage Meta Pixel tracking for accurate data insights
- Maintain and update basic WordPress pages and content
- Manage CRM software for lead tracking and customer data
- Prepare campaign reports and track performance metrics using Excel
- Design basic creatives using Canva, Adobe Photoshop/Illustrator, and Figma
Requirements
- Possess practical knowledge of digital marketing tools and ad platforms
- Understand campaign performance metrics like CPC, CPL, and ROI
- Demonstrate hands-on skills in Excel for data tracking and reporting
- Design creatives using Canva, Adobe Suite, or Figma
- Show basic knowledge of WordPress and content AI tools like ChatGPT
- Work independently and collaboratively in a team
- Exhibit strong communication and organizational skills
About Company: TopMentor is India's most trusted projects & placements-driven e-learning platform. It offers live mentorship programs in various areas such as data science, artificial intelligence, full-stack development, and cyber security.
