Base Location: Delhi NCR
Department: Marketing
Working Mode : Hybrid
Experience : 1 to 3 years (mandatory)
Qualification: Bachelor's degree in Marketing, Business, or a related field
Reporting Head : Head Marketing
CTC : As per market standard
Level: Mid
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant platforms.
- Develop and implement strategies to drive free and paid consultations.
- Manage campaign budgets efficiently, ensuring maximum ROI and low CAC.
- Analyze campaign performance and prepare weekly/monthly reports with actionable insights.
- Work closely with the creative team to develop ad copies, visuals, and landing pages.
- Leverage data analytics tools (e.g., Google Analytics, Meta Ads Manager) to monitor and improve campaign performance.
- Collaborate with cross-functional teams (product, sales, content) to align campaigns with business objectives.
- Stay updated with latest digital marketing trends, platform updates, and competitor strategies.
Skill Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 1+ years of hands-on experience in performance marketing (healthtech, D2C, or consumer services preferred).
- Strong understanding of conversion funnels, CAC, ROAS, and retention metrics.
- Proven ability to scale campaigns and optimize campaigns for ROI. Experience with 5-10 Lac Budget per month ad accounts is a plus
- Familiarity with analytics and attribution tools (Firebase, GA4, AppsFlyer).
- Strong analytical mindset and experience in data-driven decision-making and Problem Solving.
- Knowledge of SEO, SEM, and conversion rate optimization is a plus.
- Excellent communication and collaboration skills.
- Passion for Ayurveda, health, and digital growth
Good To Have
- Ad Platforms: Meta, Google Ads, YouTube
- Analytics: GA4, AppsFlyer
- Automation: CleverTap, Kwik Engage (WhatsApp)
- CRO Tools: Hotjar, Tag Manager
About Company: Amrutam is an Ayurveda, wellness, and lifestyle brand founded in 2006 by Mr Ashok Gupta. We strongly believe that taking care of one's body is an act of worship. We established ourselves for the sole purpose of healing through the oldest traditional methods of using natural herbs. Our Ayurvedic recipes are produced with love and extra care as we attempt to restore a healthy mind through a healthy body. We are a wellness brand that strongly believes and endorses the idea that health is beauty, which means if you are healthy, you are beautiful. Keeping health is beauty as our mantra, Amrutam's recipes have been developed by modifying the ancient wisdom in the Vedas & Ayurvedic principles to suit the needs of a modern lifestyle.
