Key Responsibilities
- Develop and execute high-converting marketing campaigns across multiple digital channels including Google Ads, Facebook Ads, Instagram, YouTube, and LinkedIn.
- Implement data-driven SEO strategies to enhance organic reach and SERP rankings.
- Create and manage email marketing campaigns, funnels, and retargeting strategies.
- Collaborate with designers and content creators to develop engaging content for social media, blogs, and ad campaigns.
- Analyze data using Google Analytics, Facebook Insights, and other analytics tools to measure performance and optimize campaigns.
- Leverage influencer marketing, affiliate partnerships, and brand collaborations to expand reach.
- Implement CRO (Conversion Rate Optimization) strategies for website and landing pages.
- Plan and execute viral campaigns to increase engagement and brand loyalty.
- Monitor and report on key performance metrics, including ROAS, CTR, CAC, and LTV.
- Stay updated with the latest trends and algorithm changes in digital marketing.
About Company: ANJNEY Group operates across two key verticals: Polymer Piping and Ayurvedic Pharmaceuticals. With over three decades of industry experience, the company holds patents for its innovative piping products. ANJNEY has established manufacturing facilities and a corporate headquarters based in Ahmedabad.
