Digital Marketing Manager

Job Title: Senior Performance Marketer IACG

Location: Hyderabad, Telangana

Pay: 40,000 1,00,000 per month (based on expertise)

Job Type: Full-time, In-office (Monday to Saturday).

About the Role:

Join IACG, one of India's premier creative education institutions, empowering students

in the fields of design, animation, gaming, and multimedia for over two decades.

We're looking for a Senior Performance & Programmatic Marketer to lead our digital

marketing initiatives across paid, organic, and programmatic channels. You'll strategize,

execute, and scale campaigns that drive student admissions, engagement, and brand

visibility across India and beyond.

If you're data-driven, creatively strategic, and love working on high-impact marketing

initiatives, this role is built for you

Analytics & Optimization

Use advanced analytics tools (Google Analytics, Data Studio, Tag Manager, etc.)

to monitor performance and extract actionable insights.

Run A/B tests, conversion tracking, and funnel analysis to optimize results.

Prepare weekly and monthly performance reports for management review.

Social Media Strategy & Campaign Management

Create and execute integrated social media strategies aligned with institutional

goals.

Manage ad campaigns across Instagram, Facebook, LinkedIn, YouTube, and

Snapchat for lead generation and brand awareness.

Collaborate with design and content teams to ensure engaging and consistent

messaging.

Engage with followers, respond to queries, and collaborate with influencers and

brand advocates.

Track trends, tools, and algorithm updates to stay ahead in the digital landscape

What We're Looking For

Bachelor's or Master's degree in Marketing, Advertising, Business, or related

fields.

310 years of proven experience in Performance Marketing, Digital Media

Strategy, Programmatic Advertising and Advanced AI Automations.

Hands-on experience in Google Ads, Meta Business Suite, Snapchat Ads,

and DV360.

Strong understanding of SEO/SEM, retargeting, display, and paid social

campaigns.

Analytical mindset with proficiency in campaign tracking and reporting tools.

Excellent leadership, communication, and problem-solving skills.

Ability to work independently in a fast-paced, target-driven environment

Why Join IACG

Be part of India's most recognized creative education institution with global

collaborations.

Lead and innovate in a marketing ecosystem that blends creativity and

analytics. Directly influence campaigns that inspire and attract India's next generation of

creators.

Collaborative team culture, leadership exposure, and performance-based

incentives.

Benefits

Paid Sick Leave

Provident Fund (PF)

Commuter Assistance Fund

Performance-based Incentives

Work Location: In-person, Hyderabad

Schedule: Monday to Saturday

Website: www.iacg.co.in

Job Type: Full-time

Paid sick time

Provident Fund