Digital Marketing Manager

Job Summary

We are looking for an experienced, result-oriented Digital Marketing Manager with a strong background in real estate marketing, farmland sales, and high-quality lead generation.

The primary responsibility is to generate genuine, qualified leads from potential farmland buyers and investors through digital marketing campaigns. The candidate must have hands-on experience managing social media platforms, running paid advertising campaigns, optimizing marketing budgets, and converting digital enquiries into qualified sales opportunities.

The ideal candidate should focus on lead quality, conversion rates, and actual site visits rather than just clicks, followers, or enquiry volume.

Key Responsibilities

1. Quality Lead Generation – Primary Responsibility

· Generate high-quality leads for farmland, farm plots, agricultural land, and real estate projects.

· Plan and execute lead-generation campaigns through Meta Ads (Facebook and Instagram), Google Ads, YouTube, and other relevant platforms.

· Identify and target potential buyers, HNI customers, investors, business owners, NRIs, and other suitable customer segments.

· Develop targeted campaigns based on location, investment capacity, buyer interests, and project requirements.

· Optimize campaigns to improve lead quality, reduce cost per qualified lead, and increase site visits.

· Coordinate with the sales team to track lead status, follow-ups, site visits, and final conversions.

· Regularly analyze why leads are converting or failing to convert and improve campaign performance accordingly.

2. Paid Advertising & Performance Marketing

· Independently plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.

· Manage lead forms, landing pages, conversion tracking, remarketing, and audience segmentation.

· Monitor campaign budgets, cost per lead (CPL), cost per qualified lead (CPQL), and return on ad spend (ROAS).

· Conduct A/B testing of advertisements, creatives, videos, headlines, and audience groups.

· Create marketing strategies for new project launches, promotional offers, investor campaigns, and site-visit drives.

· Allocate advertising budgets efficiently to maximize qualified leads and sales opportunities.

3. Social Media Management

1. Manage and maintain all company social media accounts, including:

• Facebook
• Instagram
• YouTube
• LinkedIn
• Other relevant social media platforms

1. Create and execute a monthly social media content calendar.
2. Publish regular posts, reels, stories, project videos, testimonials, site-visit videos, and promotional creatives.
3. Develop engaging content showcasing farmland projects, amenities, connectivity, investment potential, and project highlights.
4. Monitor comments, direct messages, enquiries, and audience engagement.
5. Maintain consistent branding and a professional online presence across all platforms.

4. Real Estate Content & Creative Strategy

1. Develop marketing campaigns specifically designed for farmland buyers and real estate investors.
2. Coordinate with graphic designers, video editors, photographers, and content creators.
3. Create compelling ad copy, promotional videos, property walkthroughs, customer testimonials, and project brochures.
4. Plan drone shoots, site videos, location-connectivity videos, and other visual content where appropriate.
5. Highlight verified project details, amenities, accessibility, pricing, and relevant documentation transparently.
6. Create campaigns that build customer trust and encourage enquiries and site visits.

5. Lead Tracking & Sales Coordination

1. Maintain a structured lead database and ensure all leads are captured in the CRM or lead management system.
2. Classify leads as hot, warm, cold, and unqualified based on defined criteria.
3. Coordinate with the sales team for timely follow-ups and site-visit scheduling.
4. Track the complete lead journey from advertisement to enquiry, qualification, site visit, booking, and sale.
5. Review lead quality with the sales team and identify the best-performing campaigns.
6. Prepare daily, weekly, and monthly reports on campaign performance and lead conversions.

6. Marketing Analytics & Strategy

1. Monitor Google Analytics, Google Ads, Meta Ads Manager, and other relevant analytics tools.
2. Prepare reports covering advertising expenditure, leads generated, qualified leads, site visits, and sales conversions.
3. Analyze competitors digital marketing strategies and identify new customer acquisition opportunities.
4. Continuously test new channels, audiences, creatives, and campaign strategies.
5. Recommend data-driven improvements to increase marketing efficiency and sales revenue.
   

Required Skills & Qualifications

1. Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
2. 3–7 years of hands-on experience in digital marketing and performance marketing.
3. Proven experience in real estate lead generation is highly preferred; experience in farmland, villa plots, or land sales is a major advantage.
4. Strong expertise in Meta Ads, Google Ads, lead-generation campaigns, and remarketing.
5. Practical experience managing Facebook, Instagram, YouTube, and LinkedIn accounts.
6. Ability to generate qualified leads within a defined advertising budget.
7. Knowledge of CRM systems, landing pages, conversion tracking, Google Analytics, and reporting dashboards.
8. Strong copywriting, audience targeting, campaign optimization, and analytical skills.
9. Ability to coordinate effectively with sales, creative, and site-visit teams.
10. A target-driven mindset with a strong focus on measurable business results.
    

Key Performance Indicators (KPIs)

The candidate will be evaluated primarily on the following:

1. Number of qualified farmland buyer leads generated.
2. Cost per qualified lead (CPQL).
3. Lead-to-site-visit conversion rate.
4. Site-visit-to-booking conversion rate.
5. Cost per site visit and customer acquisition cost.
6. Revenue and bookings generated from digital campaigns.
7. Advertising budget utilization and campaign ROI.
8. Consistency and quality of social media content.
9. Campaign optimization and reporting accuracy.
10. Improvement in lead quality and sales-team feedback.