Digital Marketing Manager

Our client, a rapidly scaling health & wellness brand, is seeking a Performance Marketing Manager to drive endtoend performance marketing strategy and execution across Meta and Google. This role is pivotal in building sustainable customer acquisition and scaling highintent leads and conversions.

Location: Gurugram

Key Responsibilities

• Own the full funnel of performance marketing — from strategy to execution.
• Scale Meta and Google campaigns with a sharp focus on highintent leads and conversions.
• Optimize funnels, segment audiences, and run creative testing to maximize performance.
• Lead remarketing initiatives to improve retention and lifetime value.
• Manage and allocate budgets effectively to deliver sustainable growth.
• Collaborate crossfunctionally with creative, product, and analytics teams to align marketing with business goals.

Ideal Candidate Profile

• 5+ years of handson experience in scaling Meta and Google campaigns.
• Proven track record in driving conversions and sustainable customer acquisition.
• Expertise in funnel optimization, audience segmentation, and creative experimentation.
• Analytical mindset with ability to interpret data and translate insights into action.
• Selfstarter with ownership mentality and ability to thrive in fastpaced environments