Digital Marketing Manager

About HighRadius
HighRadius is a Fintech enterprise Software-as-a-Service (SaaS) company which leverages Artificial Intelligence-based Autonomous Systems to help companies automate Accounts Receivable and Treasury processes.
The HighRadius products like Integrated Receivables platform and RadiusOne AR suite reduce cycle times in order-to-cash processes by automating receivables and payment processes across credit, electronic billing and payment processing, cash application, deductions, and collections. With offices located in the USA, UK and India, our products provide value to a wide range of customers and are especially relevant to industries like consumer products, manufacturing, distribution, energy, and others that sell products or provide a service to other businesses About the role

As a Digital Marketing Manager, you will bring a very strong technical and strategic approach to our PPC and advertising initiatives. You will be responsible for technical & strategic implementation of PPC (Social, Google, Microsoft and other external channels), programmatic and retargeting initiatives to drive exceptional performance and results across our brand. This role calls for a very strong analytical and data focused mindset, execution bias and the drive to challenge the status quo. What you'll do

• Develop a strong understanding of the Treasury products, competition, industry and Demand Generation goals
• Develop a robust PPC strategy in place, together with specific performance targets and objectives tailored to meet or exceed the Demand Generation goals of the Treasury business
• Devise, implement and run innovative campaigns in line with the Demand Generation goals
• Manage budgets in line with strategy and ensure that monthly spend, CPC and CPL are on target
• Continuously monitor the effectiveness of the campaigns - drive consistent increase in traffic and conversions
• Publish bi-weekly reports for containing a robust description of weekly activity, suitable advice, recommendations and a clear summary of performance against the KPIs and target metrics

What you'll need

• Strong hands on PPC campaign management experience of 3-5 years with a fast growing B2C / SaaS / Digital Marketing company.
• Highly data-oriented approach to planning and problem solving.
• Ability to leverage larger messaging frameworks to develop multiple layers of PPC campaign messaging.
• Ability to collaborate with multiple teams to make assets and information available for PPC campaigns.
• Extremely high execution bias.
• Ability to analyze digital marketing and performance analytics to have a logical view on strategic/tactical decisions pertaining to PPC campaign planning.
• Strong hands on experience / expertise in using SEMRUsh, Google Adwords, Google Analytics, Google Search Console, Google Ads Editor, Unbounce, Google Keyword Planner, Optmyzr, programmatic ad platforms, retargeting platforms