Digital Marketing Manager Higher Education

Digital Marketing Manager – Higher Education

About the Role

We are seeking a result-oriented and data-driven Digital Marketing Manager to strengthen our education digital marketing initiatives. The role involves conceptualizing, executing, and optimizing digital campaigns to generate high-quality student leads and enhance visibility for our international university clients in India and South Asia.

What you need to do:

• Plan and manage performance marketing campaigns (Google, Meta, LinkedIn) targeting students across India & South Asia with an aim to generate leads leading to student recruitment.
• Drive qualified leads for international universities through innovative funnel strategies
• Analyze campaign performance and optimize ROI
• Develop creative digital content to strengthen brand visibility and engagement.

This position offers an exciting opportunity to work at the intersection of higher education and digital strategy, contributing directly to the global expansion of international universities and higher educational institutions (HEIs)

About T&A Consulting

T&A Consulting is a global advisory firm specializing in Market Entry, Investment Promotion, and Higher Education Services. Headquartered in Gurugram, India, with a global presence across the UK, Middle East, Europe, and the Americas, we work with international universities, government bodies, and economic development agencies to enable their strategic expansion into India and South Asia.

Through our Education Practice, we support leading international universities in student recruitment, in-country representation, institutional partnerships, campus set-up, digital marketing and brand visibility in India and South Asia.

As a part of T&A, you will learn and grow with a highly collaborative and innovative team. We have nurtured a robust value system where talent meets integrity, clarity, and grit.

Key Responsibilities

• Plan, implement, and optimize digital marketing campaigns (Google, Meta, LinkedIn, YouTube, etc.) focused on student acquisition and engagement.
• Create performance marketing plan and execute with focused results.
• Develop and manage lead-generation funnels that convert digital engagement into qualified inquiries.
• Manage paid media budgets and ensure optimal ROI and cost-per-lead (CPL) performance.
• Collaborate with internal teams to create compelling content, creatives, and landing pages aligned with each university's brand.
• Monitor, analyse, and report on campaign metrics to improve targeting and performance.
• Conduct competitor and trend analysis within the higher education digital landscape.
• Manage social media strategy and enhance the digital visibility of university partners through consistent, impactful storytelling.

Desired Skills & Qualifications

• Bachelor's degree in marketing, communications, or related field (master's preferred).
• 3–6 years of hands-on experience in digital marketing / performance marketing, in the Higher Education sector, Education Agencies, Study Abroad is a must
• Proficiency in Google Ads, Meta Ads Manager, SEO/SEM, Analytics, and LinkedIn Campaign Manager.
• Familiarity with email marketing tools (Mailchimp, HubSpot) and basic design tools (Canva, Adobe Suite).
• Rich experience of managing social media channels, especially LinkedIn, Facebook and Instagram
• Strong understanding of digital funnels, CRM integration, and lead-nurturing workflows.
• Excellent communication and storytelling skills.
• Strong analytical and project-management skills.
• Creative mindset with a passion for measurable results.

What We Offer

• Opportunity to work with renowned global universities and education brands.
• Exposure to international markets and multi-cultural teams.
• Dynamic, growth-oriented environment that values ideas, ownership, and innovation.
• Exposure to a global consulting environment, with an opportunity to learn and grow in a meritocracy- driven organization
• Opportunities for vertical and horizontal professional growth within a well-defined career progression path
• Energetic and supportive working environment

If you're ready to craft impactful digital campaigns that connect students with global education opportunities - join us in shaping the future of international education marketing.