Digital Marketing Manager

Company Description

We are Growthify, a business service company specializing in management, operation, and marketing. We focus on accelerating growth for digital brands by creating compelling brand experiences and implementing strategic growth initiatives. Our expertise lies in performance marketing, content creation and IT services.

Role Overview

Growthify.in is hiring a Digital Marketing Manager to act as the strategic bridge between our performance marketing team (Meta Ads + Google Ads), brand management team, and clients. This role is essential in ensuring cohesive planning, timely reporting, strong communication, and KPI alignment across all departments.

The ideal candidate will have hands-on experience with digital marketing tools, strong analytical capabilities, and a keen understanding of performance metrics. You will collaborate closely with media buyers to plan campaigns, oversee offer execution, coordinate reporting and analytics, and maintain seamless communication with brand managers and clients.

No. of Openings: 3

Expected CTC: 2-4 LPA

Key Responsibilities

• Coordinate with Meta and Google Ads media buyers to develop campaign strategies.
• Review and interpret campaign performance using Looker Studio, GA4, and ad platforms.
• Act as the central communication point between brand managers and media buyers.
• Plan offers and promotions based on data-driven insights and campaign goals.
• Prepare and present performance reports to internal teams and clients.
• Handle client communication on campaign updates, performance, and growth recommendations.
• Ensure timely implementation of tracking via Google Tag Manager, Meta CAPI, and other tools.
• Collaborate with the design team using Canva/Figma to execute campaign creatives when needed.
• Support website performance monitoring (Shopify, WordPress) and suggest optimization improvements.

Required Qualifications

• Minimum 1 year of experience in a digital marketing agency environment.
• Strong command of English and Hindi – verbal and written.
• Hands-on experience with:
• Google Analytics 4 (GA4)
• Google Tag Manager
• Google Search Console
• Google Ads Manager
• Google Looker Studio
• Meta Ads Manager & Meta Conversion API
• Shopify & WordPress
• Canva & Figma
• Strong understanding of lead generation, attribution tracking, and KPI management.
• Excellent analytical skills and ability to turn data into actionable insights.
• Proven track record in coordinating cross-functional teams and managing client relationships.

What We're Looking For

• A highly organized and proactive team player.
• Someone who thrives in a fast-paced, performance-driven agency environment.
• A strategic thinker with a bias toward execution and problem-solving.
• Passion for performance marketing and brand growth.