Description
We are seeking a results-driven Digital Marketing Manager to join our team in India. The ideal candidate will have a strong background in digital marketing strategies and a passion for driving online engagement and conversions.
Responsibilities
- Develop and execute digital marketing strategies to drive traffic and engagement on various platforms.
- Manage and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, and other digital channels.
- Analyze and report on campaign performance using tools like Google Analytics and social media insights.
- Collaborate with content creators to produce high-quality content that aligns with brand messaging.
- Conduct market research to identify trends and consumer preferences to inform marketing strategies.
- Manage and maintain the company's social media presence and online reputation.
- Oversee SEO efforts to enhance organic search visibility and website ranking.
- Coordinate with cross-functional teams to ensure alignment of marketing initiatives.
Skills and Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 5-8 years of experience in digital marketing or related fields.
- Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools.
- Strong understanding of social media platforms and their advertising capabilities.
- Excellent written and verbal communication skills.
- Ability to analyze data and derive actionable insights.
- Familiarity with email marketing platforms and CRM systems.
- Creative thinking and problem-solving abilities.
