Digital Marketing Manager | Google, Meta, Linkedin Ads | UpGro Digital
Location: Kerala - Target : GCC Market - Work Mode: Remote
About UpGro Digital:
UpGro Digital is a strategy-led digital marketing powerhouse, bridging the dynamic Saudi Arabian and GCC markets with a robust back-office in India. We move beyond just campaigns; we architect data-driven digital growth strategies for leading B2B and D2C brands. Join us to be the engine that turns strategy into measurable, outstanding results.
The Role:
We are seeking a sharp, data-obsessed, and result-oriented Digital Marketing Pro to own and execute paid campaigns that drive real business growth for our clients. You will be the key player responsible for the hands-on management, optimization, and analysis of performance across Google Ads and LinkedIn Ads, with a special focus on E-commerce and Direct-to-Consumer (D2C) marketing.
If you live and breathe ROAS, CTR, and CPA, and get a thrill from seeing a campaign beat its targets, this is your place.
Key Responsibilities:
- End-to-End Campaign Management: Build, launch, manage, and meticulously optimize campaigns on Google Ads (Search, Display, Shopping, YouTube) and LinkedIn Ads.
- E-commerce & D2C Focus: Develop and execute performance strategies for online sales, lead generation, and customer acquisition for our D2C and E-commerce clients.
- Data-Driven Optimization: Conduct daily and weekly performance analysis. Use data to make informed decisions on bidding, audience targeting, ad copy, and landing pages to maximize ROI.
- Budget Management: Take ownership of advertising budgets, ensuring efficient allocation and spend to meet client KPIs.
- Reporting & Communication: Generate clear, insightful performance reports and effectively communicate results, insights, and recommendations to the internal strategy team.
- Stay Ahead of the Curve: Continuously research and test new platforms, features, and trends in performance marketing.
Who You Are (Requirements):
- A minimum of 3 years of hands-on experience in a digital marketing agency, specifically managing Google Ads, and preferably LinkedIn Ads too.
- Preferred to have direct experience with E-commerce or D2C marketing campaigns.
- Proven track record of managing significant ad spend and delivering on KPIs (ROAS, CPA, Lead Volume).
- Platform certifications (Google Ads, LinkedIn Marketing Solutions) are a significant plus.
- Strong analytical skills and proficiency with Google Analytics and data analysis tools.
- A test, learn, and optimize mindset. You are not just a campaign manager; you are a growth hacker.
- Excellent communication skills and the ability to thrive in a collaborative, fast-paced environment.
Why Join UpGro Digital
- Impact from Day One: Your work will directly influence the growth of prestigious brands in the high-growth GCC market.
- Accelerated Learning: Work in a strategic environment that challenges you to think beyond the platform and understand the why behind every click.
- Clear Growth Path: We invest in our talent. Grow into a Performance Marketing Manager and beyond, with opportunities for advanced training and certifications.
- Competitive Compensation: We offer a competitive salary and performance-linked incentives that reward your direct contribution to our success.
Ready to Drive Growth
If you're ready to move from just managing campaigns to driving tangible business results, we want to hear from you.
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