Digital Marketing Manager (Google ads/Meta Ads)

Digital Marketing Manager

Bhubaneswar | Full-Time | 1–3 Years Experience | EdTech Experience Mandatory|Full-TimeAbout Protrainy

Protrainy is a seed-funded edtech startup transforming workforce upskilling through industry-aligned learning, practical training, and scalable technology. Backed by IIM A Ventures and marquee angel investors, and in strategic collaboration with elite institutions like iHub DivyaSampark (IIT Roorkee) and IIM Indore, Protrainy delivers outcome-driven programs designed to bridge the gap between education and industry. With a strong focus on core engineering sectors, we empower students and professionals through mentor-led training, project-based learning, and practical certification programs aligned with real-world industry needs. Protrainy has impacted 100,000+ learners across India, helping professionals achieve stronger career growth, placements, and industry readiness.

As we scale aggressively, we are looking for a high-performance Digital Marketing Manager / Ads Specialist who can own learner acquisition, drive measurable growth, and build data-driven marketing engines across digital channels.

This is not a conventional marketing role - we are looking for someone who understands growth, performance marketing, funnel optimization, and user psychology at scale.

Role Overview

You will be responsible for driving end-to-end digital growth for Protrainy through performance marketing, paid acquisition, campaign optimization, and lead generation strategies.

The ideal candidate is analytical, execution-focused, highly creative with growth experiments, and comfortable working in a fast-paced startup environment where ownership and speed matter.

You should have prior experience scaling campaigns in an EdTech environment and understand the nuances of learners acquisition funnels.

Key ResponsibilitiesPerformance Marketing & Paid Acquisition

• Plan, execute, and optimize high-performing campaigns across:
• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• YouTube Ads
• Drive scalable lead generation campaigns for courses, webinars, workshops, and career programs.
• Optimize campaign performance across key metrics including:
• CPL
• CAC
• ROAS
• Conversion Rate
• Lead Quality
• Build audience segmentation, retargeting, and funnel strategies to maximize conversions.

Growth & Funnel Optimization

• Own the complete learner acquisition funnel from ad engagement to qualified lead generation.
• Collaborate closely with admissions and sales teams to improve lead conversion efficiency.
• Analyze user journeys, landing page performance, and drop-off points to improve conversion rates.
• Conduct A/B testing across creatives, ad copies, audiences, and landing pages.

Brand & Social Media Growth

• Manage and scale Protrainy's digital presence across Instagram, LinkedIn, Facebook, and YouTube.
• Develop content-led engagement strategies aligned with business and growth goals.
• Coordinate with creative teams for high-performing ad creatives, reels, videos, and campaigns.

Analytics & Reporting

• Monitor campaign performance and generate actionable insights using:
• Google Analytics
• Google Tag Manager
• Meta Business Suite
• CRM & Marketing Automation Tools
• Build performance dashboards and weekly/monthly growth reports.
• Continuously identify opportunities to improve acquisition efficiency and reduce marketing costs.

What We're Looking For

• 1–3 years of hands-on experience in Performance Marketing / Digital Growth.
• Prior experience in EdTech marketing is mandatory.
• Strong expertise in:
• Meta Ads
• Google Ads
• Paid Lead Generation
• Retargeting & Funnel Optimization
• Strong understanding of customer acquisition funnels and growth marketing frameworks.
• Ability to independently manage budgets, campaigns, and performance targets.
• Data-driven mindset with strong analytical and problem-solving skills.
• Comfortable working in high-ownership startup environments.
• Strong communication and execution capabilities.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related fields.
• Certifications in:
• Google Ads
• Meta Ads
• Google Analytics
• Performance Marketing
• Experience with webinar funnels, cohort-based programs, or education product marketing is a strong plus.

Why Join Protrainy

• Opportunity to work directly on high-impact growth initiatives.
• Fast-paced startup environment with significant ownership and learning.
• Work on scaling a rapidly growing EdTech platform.
• Exposure to performance-driven growth strategies and digital scale.
• Opportunity to build and lead growth experiments from day one.

Salary - 4 to 6 LPA