Digital Marketing Manager (Google Ads/Meta Ads)

Company Description

Protrainy, established in 2019, is a dynamic e-learning start-up committed to empowering Civil Engineering students and professionals with practical skills for industry readiness. By offering interactive training programs on tools such as ETABS, PRIMAVERA, STRUCTURAL DESIGN, and AUTODESK REVIT, Protrainy bridges the gap between academic knowledge and real-world demands. The innovative INDUSTRY READY assessment allows learners to evaluate their professional preparedness in the competitive field of engineering. Focused on fostering career growth, Protrainy continues to provide high-quality educational offerings to shape the future of engineering professionals. Learn more about us at www.protrainy.com.

Role Description

This is a full-time on-site role for a Digital Marketing Manager specializing in Google Ads and Meta Ads. Based in Bhubaneswar, the role involves planning, creating, and optimizing effective ad campaigns to drive lead generation and increase overall digital engagement. Responsibilities include analyzing performance data, conducting A/B testing, developing strategies for social media marketing, and leveraging web analytics to improve campaigns. Additionally, the role requires close collaboration with the marketing team to implement innovative digital strategies aligned with business objectives.

Qualifications

• Proven expertise in Google Ads, Meta Ads, and Digital Marketing
• Proficiency in Social Media Marketing and Lead Generation
• Strong knowledge of Web Analytics and performance metrics interpretation
• Experience in developing and executing innovative marketing strategies
• Excellent communication and analytical skills
• Ability to work effectively in a collaborative, on-site environment
• Bachelor's degree in Marketing, Business, or a related field preferred

Salary 25k to 40k

Location Patia,Bhubaneswar