Digital Marketing Manager

We are looking for a results-driven Digital Marketing Manager to lead and optimise digital marketing initiatives for our premium residential projects in Hyderabad.This role will be responsible for driving high-quality lead generation, managing marketing automation systems, optimising campaign performance and ensuring seamless integration between digital platforms and CRM. The ideal candidate should have strong experience in performance marketing, marketing automation, CRM integration and digital analytics.

Role Overview

Digital Marketing Manager will plan and execute data-driven digital campaigns while ensuring the entire digital ecosystem from lead generation to CRM integration and automated follow-up functions runs efficiently , will work closely with marketing, CRM, sales and technology teams to improve lead management, campaign performance and conversion rates.

Key Responsibilities:

Digital Strategy & Campaign Management

Develop and execute digital marketing strategies aligned with project sales goals

Plan and manage performance marketing campaigns across Google, Meta, YouTube and LinkedIn

Optimise campaigns to improve lead quality, conversions and ROI

Lead Generation & Performance Marketing

Manage paid advertising campaigns, including search, display, social media, and remarketing

Monitor and optimise campaigns to achieve target Cost Per Lead (CPL) and lead generation goals

Test audiences, creatives, and landing pages to improve conversion rates

Marketing Automation & CRM Integration

Implement and manage marketing automation systems and lead nurturing workflows

Coordinate with CRM teams to ensure seamless integration of leads from digital platforms

Set up automated workflows, triggers, and lead routing mechanisms

Manage WhatsApp automation, chatbot flows, and automated follow-up campaigns

Lead Funnel & Conversion Optimisation

Track and improve the lead-to-site visit conversion funnel

Ensure timely lead allocation and follow-ups through CRM systems

Work with Pre-sales & Sales teams to improve lead quality and conversion rates

Website, Landing Pages & SEO

Manage the company website and project microsites

Optimise landing pages for higher lead capture and conversion rates

Improve SEO rankings and organic traffic performance

Analytics, Reporting & Tech Coordination

Monitor campaign performance using Google Analytics, Meta Ads Manager and marketing dashboards

Prepare performance reports on lead generation, CPL, conversions and ROI

Coordinate with technology teams to resolve website issues, tracking errors and integration problems

Agency & Vendor Coordination

Coordinate with digital marketing agencies, technology vendors and creative teams

Ensure timely execution of campaigns, landing pages and automation workflows

Ideal Candidate

48 years of experience in digital marketing or performance marketing, preferably in real estate, automobiles, hospitality or luxury brands

Strong knowledge of Google Ads, Meta Ads, SEO, marketing automation and CRM systems

Experience in lead generation campaigns and digital funnel optimisation

Experience managing large advertising budgets and campaign performance

Strong analytical and problem-solving skills

Interested candidates can share their profiles via DM or email: [Confidential Information]