Job Role: Digital Marketing Manager
Job Description
- Develop and implement comprehensive digital marketing strategies for Dates County and Farm Natura projects.
- Plan and execute campaigns to increase brand awareness, generate quality leads, and achieve sales targets.
- Manage and optimize digital campaigns across:
- Google Ads
- Facebook
- Instagram
- LinkedIn
- YouTube
- Other relevant digital platforms
- Plan and manage SEO/SEM initiatives to improve organic search rankings and drive qualified website traffic.
- Lead social media marketing activities and maintain a strong brand presence across digital platforms.
- Develop engaging content and creative campaigns for target audiences.
- Plan and execute email marketing campaigns to nurture leads and maintain customer relationships.
- Manage digital advertising budgets and optimize campaigns to maximize ROI and achieve cost-per-lead targets.
- Analyze campaign performance using tools such as Google Analytics and Facebook Insights.
- Prepare regular performance reports and provide actionable, data-driven insights.
- Collaborate with sales teams to ensure effective conversion of Marketing Qualified Leads (MQLs).
- Manage website content, landing pages, and overall user experience.
- Coordinate with external agencies, vendors, and freelancers when required.
- Monitor digital marketing trends, tools, and real estate industry best practices.
- Develop innovative marketing strategies to improve lead generation and conversion rates.
Key Responsibilities
- Digital Marketing Strategy
- Google Ads & Facebook Ads
- Social Media Marketing
- SEO & SEM
- Lead Generation
- Email Marketing
- Digital Advertising
- Campaign Optimization
- Conversion Rate Optimization
- Website & Landing Page Management
- Marketing Analytics & Reporting
- MQL Management
- Budget & ROI Management
- Agency & Vendor Coordination
- Content Strategy
Required Qualifications
- Education: Bachelor's degree in Marketing, Business Administration, or a related field.
- Preferred Education: MBA in Marketing or a related specialization.
- Experience: 4–7 years of proven experience in digital marketing.
- Experience in real estate or property marketing is preferred.
- Strong expertise in Google Ads, Facebook Ads Manager, and other digital advertising platforms.
- Proficiency in SEO/SEM tools and analytics platforms such as Google Analytics and SEMrush.
- Proven track record of successful lead generation campaigns.
- Strong understanding of digital marketing funnels and conversion optimization.
- Excellent analytical and data interpretation skills.
- Strong written and verbal communication skills.
- Creative thinking and problem-solving abilities.
Preferred Qualifications
- Google Ads certification.
- Facebook Blueprint certification.
- Experience with marketing automation tools such as HubSpot or Marketo.
- Knowledge of CRM systems and lead management.
- Video content creation and editing skills.
- Experience in real estate marketing or property development.
Job Details
- Company: Planet Green Infra
- Projects: Dates County & Farm Natura
- Work Location: Project Sites, Gowlidoddy, Hyderabad
- Employment Type: Full Time
- Experience: 4–7 Years
- Compensation: Competitive salary with performance-based incentives
