Role Overview:
The Digital Marketing Manager will be responsible for planning, executing, and optimizing digital marketing campaigns across SEO, SEM (Google Ads), social media, email, and other online platforms. The role requires a strategic thinker with hands-on experience in lead generation, brand building, and analytics-driven marketing.
Key Responsibilities:
- Develop and implement digital marketing strategies to achieve business goals.
- Manage and optimize campaigns on Google Ads, social media platforms (Facebook, Instagram, LinkedIn, X, etc.), and other relevant channels.
- Drive SEO strategies to improve organic traffic and search rankings.
- Plan, execute, and monitor content marketing, email campaigns, and paid promotions.
- Analyze campaign performance using analytics tools (Google Analytics, Ads Manager, etc.) and provide actionable insights.
- Lead the digital marketing team and coordinate with internal stakeholders for campaign alignment.
- Manage the marketing budget efficiently to maximize ROI.
- Stay updated with the latest trends, tools, and best practices in digital marketing
Key Requirements:
- Minimum 5 years of proven experience in digital marketing with hands-on campaign management.
- Strong experience in SEO, Google Ads, social media marketing, and lead generation.
- Excellent knowledge of analytics, reporting, and performance measurement.
- Strong project management, communication, and leadership skills.
- Ability to work independently as well as in a collaborative environment
Preferred:
- Experience in the financial services or product-based industry.
- Exposure to marketing automation tools and CRM platforms.
What We Offer:
- Opportunity to work in a fast-growing, innovative company.
- Collaborative and learning-focused work culture.
- Competitive compensation and growth opportunities.
