Salary: 8-10 LPA
Location: Mumbai
Festivals from India is hiring on behalf of our client, Saffronart, for an experienced Digital Marketing Manager. We are looking for a dynamic professional who can bring together deep knowledge of the fine art market with expertise in content strategy and digital marketing. The ideal candidate will lead the ideation and execution of high-quality, art-driven content that engages a global community of collectors, strengthens brand positioning, and expands digital presence.
Essential Education & Experience:
- A degree in English, Journalism, Mass Communication, Creative Writing, or a related Humanities field.
- 3-5 years of proven experience in content strategy, creation, and team leadership across digital platforms
- Proven ability to ideate and execute innovative digital marketing campaigns with measurable results.
- Strong understanding of current trends in culture and communication.
- Passion for and knowledge of art, culture, and the creative industries to support marketing initiatives.
ContentStrategy & Development
- Conceptualise, plan, and execute acontentcalendar aligned with auctions, and key art-world moments and trends.
- Develop engaging digital and marketingcontenttailored to UHNW audiences.
- Drivecontent-led digital marketing campaigns across website, email, and social platforms in relation to performance metrics.
Art Market Insight
- Track global art market trends and collector preferences.
- Proactively identifycontentopportunities linked to cultural, art world, and luxury industry developments.
- Ensure allcontentreflects Saffronart's expertise, authority, and discretion.
