Digital Marketing Manager

About the Company

We are a fast-growing organization with two strong business verticals. One focuses on IT services and digital solutions, while the other specializes in planning and managing impactful events. Together, these businesses create opportunities for innovation, collaboration, and long-term growth, with a shared commitment to quality, creativity, and customer success.

Experience: 3-5 Years

About the Role

We're looking for a growth-focused strategist who can power both our businesses side by side, keeping priorities aligned and momentum steady. Someone who thinks like a brand architect, plans with precision, and guides a team with clarity and confidence

You'll build digital ecosystems, scale audiences, convert leads, boost visibility, and shape campaigns that genuinely drive measurable results.

Key Responsibilities

Strategic Leadership

• Build and execute unified digital strategies for both IT services and events.
• Translate business goals into clear, actionable marketing plans.
• Lead, mentor, and inspire the marketing team toward shared outcomes.

Growth & Performance

• Manage paid and organic campaigns across Google, Meta, LinkedIn and other platforms.
• Optimize funnels, landing pages, and remarketing journeys.
• Improve leads, conversions, registrations, and ROI.

Brand & Content

• Develop content strategies for websites, ads, blogs, reels, and email.
• Maintain clarity and consistency across both business verticals.
• Work closely with design, sales, and product teams.

SEO & Website Expansion

• Lead on-page, off-page, and technical SEO initiatives.
• Plan keywords, monitor rankings, and drive continuous improvement.

Events Marketing

• Create digital strategies to promote company events and drive participation.
• Manage pre-launch buzz, engagement, and follow-up campaigns.

Analytics & Reporting

• Track performance metrics like traffic, leads, CPL, ROAS, and engagement.
• Share insights with recommendations for improvement.

What We're Looking For

• 4–5 years of hands-on digital marketing experience.
• Proven ability to handle multiple business verticals together.
• Strong leadership qualities with experience guiding or managing a team.
• Expertise in performance marketing, SEO, and strategy execution.
• Experience in promoting services, products, or events.
• Familiarity with tools like Google Analytics, Tag Manager, HubSpot or Mailchimp, SEMrush or Ahrefs, Meta and LinkedIn ad platforms.
• Strategic mindset with strong execution discipline.

Extra Advantage

• Experience setting KPIs and reviewing team performance.
• Knowledge of automation, CRM segmentation, and A/B testing.
• Problem solver with creativity and curiosity

What We Offer

• Opportunity to shape growth across two dynamic business domains.
• Leadership responsibilities and decision-making space.
• Supportive culture and rapid learning environment.
• Competitive compensation with growth-linked incentives.