Digital Marketing Manager (experience in FMCG and immediate joining only)

Role: Digital Marketing Manager (FMCG/Cosmetic Specialization)

Company: Ariscent Lifesciences Pvt Ltd

Location: Ahmedabad, Gujarat (On-site)

**About the Role:**

We are seeking an experienced and result-oriented Digital Marketing Manager to lead our digital initiatives. This is a critical role requiring deep expertise in the FMCG or Cosmetic industry. The successful candidate must be available to join immediately and be prepared to work on-site in Ahmedabad.

**Key Requirements:**

* **Industry Experience:** Minimum of 5+ years of dedicated experience within the FMCG or Cosmetic sectors is mandatory.

* **E-commerce Proficiency:** Proven track record in managing E-commerce and Quick-commerce platforms will be considered a significant advantage.

* **Availability:** Must be able to join immediately.

**Core Responsibilities:**

* Plan, execute, and optimize multi-channel digital marketing campaigns to build brand equity and drive customer engagement.

* Manage end-to-end social media presence, including content calendars, community engagement, and brand storytelling.

* Oversee performance marketing efforts, including lead generation, email marketing, and digital funnels.

* Utilize web analytics and performance data to track KPIs, interpret campaign impact, and implement data-driven optimizations.

* Collaborate with cross-functional teams (Sales, Brand, and Product) to ensure digital initiatives align with overarching business goals.

* Stay ahead of market trends in the FMCG industry and provide strategic recommendations to maintain a competitive edge.

**Qualifications:**

* Bachelor's degree in Marketing, Business, Communications, or a related field; relevant industry certifications are a plus.

* Deep understanding of consumer behavior within the retail and e-commerce ecosystems.

* Proven ability to manage search, social, display, and e-commerce campaigns.

* Strong analytical skills with the ability to translate data into actionable insights.

* Excellent communication and stakeholder management skills.