Digital Marketing Manager - Demand

We are hiring a candidate who will be responsible for bringing high-quality Sales Qualified Leads (SQLs) and maintaining the brand's online presence by working on various marketing campaigns.

Key Responsibilities:

· Planning and executing digital marketing campaigns, including but not limited to) web, SEO, SEM, email, social media, marketing automation and display advertising.

· Driving SQLs for a service vertical and work closely with sales team for closing deals

· Building and maintaining our social media presence across all digital channels

· Measuring and reporting on the performance of digital marketing campaigns against goals (ROI and KPIs)

· Identifying trends and insights, and optimizing spend and performance based on the insights

· Brainstorming new and creative growth strategies

· Collaborating with internal teams to create necessary landing pages, assets and creatives to optimize user experience,.

· Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

· Instrumenting conversion points and optimizing user funnels

· Driving collaborations for business growth

· Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate.

· Lead a team of digital marketing and lead genetation executives to achieve monthly and quarterly goals

Skills:

Handling end-to-end campaign management

Should have good written communication, research, and team-building skills.

Education, Expertise & Experience

· Ability to drive marketing campaigns end-to-end.

· Coordination with cross-functional teams to drive results

· Lead generation – develop and implement campaigns for traffic & leads

· Develop and maintain a network of relationships with key stakeholders

· Market research and competitor mapping for better positioning of services.