Job Title: Senior Digital Marketing Executive Darling Retail
Location: Vellore, Tamil Nadu Experience: 45 Years Salary: Flexible (Based on experience and talent)
Company Overview
Darling Retail is Tamil Nadu's leading consumer durable retail chain, with a powerful network of 175+ stores. We are a brand built on trust, offering a massive range of home appliances, electronics, furniture, and solar solutions. We are looking for a high-energy Senior Digital Marketing Executive to take complete ownership of our online presence and drive measurable growth through performance marketing and organic engagement.
The Role
This is a pivotal role requiring a blend of analytical performance marketing and creative content strategy. You will be the owner of our digital ecosystemfrom managing large-scale ad spends on Meta and Google to crafting the perfect caption for our social media handles. You will bridge the gap between running high-ROI ads and building a vibrant, responsive social media community.
Key Responsibilities
- Performance Marketing: End-to-end management of paid campaigns across Meta Ads (FB/Instagram) and Google Ads (Search, Display, YouTube) to drive store footfalls and online inquiries.
- Social Media Ownership: Manage the daily operations of all social media handles, including scheduling posts, maintaining the feed aesthetic, and ensuring brand consistency.
- Content Writing: Craft compelling ad copies, social media captions, and scripts for digital promotions that resonate with the Tamil Nadu market.
- Community Management: Take charge of online reputation management by responding to comments, messages, and feedback in a timely and professional manner.
- Strategy & Analytics: Track, analyze, and report on the performance of all digital campaigns, optimizing for the best possible ROI.
- Campaign Integration: Align digital ads with major festive seasons (Diwali, Pongal) and store-specific events (Relaunches/Grand Openings).
Required Qualifications & Skills
- Experience: 45 years of proven experience in digital marketing, preferably in the retail or e-commerce sector.
- Ad Platform Mastery: In-depth knowledge of Meta Ads Manager and Google Ads.
- Content Skills: Excellent writing and communication skills; ability to create engaging content that drives action.
- Ownership Mentality: Ability to work independently, manage budgets, and meet performance targets without constant supervision.
- Language: Proficiency in English and Tamil is essential for localized content creation and community management.
Preferred (Added Advantage)
- SEO/SEM: Knowledge of Search Engine Optimization to improve organic visibility.
- Advanced Content Writing: Experience in blog writing or long-form marketing content.
- Analytics Tools: Proficiency in Google Analytics and Facebook Pixel tracking.
Why Join Darling Retail
- Scale: Manage digital marketing for a brand with 175+ physical touchpoints.
- Impact: Take full responsibility for the digital voice of a household name in Tamil Nadu.
- Stability & Growth: Work from our headquarters in Vellore with a team that values talent and results
