Digital Marketing Manager cum Trainer
LOCATION - BHOPAL (Onsite)
SALARY 4- 6 LPA
36 Years (Digital Marketing + Training)
We are looking for a results-driven Digital Marketing Manager cum Trainer who can lead marketing campaigns, build brand presence, generate leads, and train students/professionals with industry-relevant digital marketing skills. This role blends hands-on execution + classroom training.
Digital Marketing (Manager Role)
- Plan, execute, and optimise performance marketing campaigns (Meta, Google Ads, LinkedIn).
- Develop and manage SEO, SEM, Social Media, Email & Content Marketing strategies.
- Track KPIs like leads, CAC, CTR, ROAS, conversions, and prepare weekly/monthly reports.
- Manage website optimisation, landing pages, funnels, and marketing automation tools.
- Collaborate with sales & design teams for campaign creatives and lead nurturing.
- Stay updated with the latest AI tools, trends, and platform algorithm changes.
Training & Mentorship (Trainer Role)
- Deliver classroom / online training on Digital Marketing concepts and tools.
- Train students on SEO, Google Ads, Meta Ads, Social Media, Content & Analytics.
- Conduct live campaigns, case studies, assignments, and capstone projects.
- Guide students on portfolio building, freelancing, interviews & certifications.
- Update course curriculum as per industry trends and tools.
- Evaluate student performance and provide personalised feedback.
Technical Skills
- Google Ads, Meta Ads Manager, LinkedIn Ads
- SEO (On-Page, Off-Page, Technical)
- Google Analytics (GA4), Search Console
- Email Marketing & CRM Tools
- Content & Social Media Strategy
- AI Marketing Tools (ChatGPT, Canva AI, automation tools)
Soft Skills
- Strong communication & presentation skills
- Ability to explain complex concepts simply
- Leadership, mentoring, and team collaboration
- Data-driven decision making
Qualification:
- Bachelor's degree in Marketing, Business, IT, or related field
- Digital Marketing Certifications (Google, Meta, HubSpot preferred)
- Prior experience in EdTech / Training Institute is a plus
What we offer:
- Competitive Salary + Performance Incentives
- Opportunity to build future-ready digital marketers
- Hands-on exposure to live projects and campaigns
- Career growth in both management and training
