Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Vadodara

Experience: 4–8 Years

Job Summary

We are looking for a results-driven Digital Marketing Manager to lead and execute digital marketing initiatives across multiple channels. The ideal candidate will be responsible for increasing brand visibility, driving lead generation, managing campaigns, and optimizing digital performance.

Key Responsibilities

• Develop and implement digital marketing strategies to drive brand awareness and lead generation.
• Manage SEO, SEM, Google Ads, social media marketing, email marketing, and content marketing campaigns.
• Plan and execute paid advertising campaigns across Google, Meta, LinkedIn, and other platforms.
• Monitor website traffic, campaign performance, and conversion metrics using analytics tools.
• Optimize digital campaigns to improve ROI and achieve marketing objectives.
• Manage social media presence, content calendars, and audience engagement.
• Coordinate with designers, content creators, and external agencies for campaign execution.
• Conduct market research, competitor analysis, and identify growth opportunities.
• Prepare regular performance reports and provide actionable insights.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 4–8 years of experience in digital marketing.
• Strong knowledge of SEO, SEM, Google Analytics, Google Ads, and social media platforms.
• Experience with lead generation, campaign management, and marketing automation tools.
• Excellent analytical, communication, and project management skills.
• Ability to manage multiple campaigns and meet deadlines.

Preferred Skills

• Google Ads and Analytics certifications.
• Experience with CRM and email marketing tools.
• Knowledge of content strategy and performance marketing.

Industry: IT/Software Services

Employment Type: Full-Time, Permanent