Digital Marketing Manager

Job Description / Responsibilities:

• Develop and implement marketing strategies and campaigns to promote and sell brand products
• Manage various digital channels including social media networks, Google Ads, website content, and email marketing
• Perform market research, strategize and create content for marketing campaigns to maximize effectiveness
• Design, build, and stimulate the brand's social media presence
• Utilize analytical ability to evaluate end-to-end customer experience across multiple channels
• Collaborate with agencies and vendors to plan and execute all digital marketing including SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Provide accurate reports on marketing campaigns, measure ROI, and report on performance
• Brainstorm new and creative promotion strategies, identify trends, optimize spend and campaign performance