Digital Marketing Manager

About the company:

Beecroft Animal Specialist & Emergency Hospital is Singapore's leading independent referral veterinary hospital, located near Labrador Park MRT. The expert team includes specialists in small animal surgery, internal medicine, neurology, exotic companion mammals, and cardiology, using state-of-the-art diagnostic and therapeutic technology to provide personalized care.

The 24/7 Emergency & Critical Care (ECC) department is fully equipped with advanced facilities and staffed by experienced veterinarians and nurses to handle any pet health emergencies.

In addition to medical and surgical services, the hospital offers care through certified hydrotherapists and rehabilitation professionals, enhancing treatment outcomes and improving the quality of life for pets and their human companions.

Job Description

Digital Advertising & Campaign Management

• Plan, set up, execute and optimise digital advertising campaigns across Google Ads, Meta and other relevant paid digital channels.
• Manage day-to-day campaign performance, including targeting, audience segmentation, creative coordination and optimisation.
• Monitor advertising performance leads and conversions, and recommend improvements based on campaign data.
• Execute digital campaigns in line with the hospital's marketing priorities and broader digital direction.
• Prepare regular campaign performance reports and provide actionable recommendations.

SEO & Search Visibility

• Manage day-to-day SEO activities to improve organic search visibility across the hospital's brands and services.
• Conduct keyword research and implement on-page SEO improvements.
• Monitor organic search performance and identify opportunities to improve rankings, website traffic and conversions.
• Maintain and optimise Google Business Profiles across relevant locations.
• Ensure business information, services and other relevant digital listings remain accurate and current.

Website & Digital Content

• Manage and update day-to-day website content across the hospital's brands.
• Create and optimise landing pages, service pages, campaign content and online forms to support marketing objectives.
• Review website content regularly to ensure information remains accurate, relevant and aligned with the hospital's services.
• Coordinate with the Digital Transformation Manager on website changes involving technical configuration, systems or integrations.
• Identify opportunities to improve the user journey and conversion performance of marketing-related website content.

Content Development & Social Media

• Develop and maintain social media and digital content calendars across relevant channels.
• Plan, create, coordinate, schedule and publish engaging digital content.
• Work closely with veterinarians, specialists and clinical teams to develop accurate, relevant and educational content.
• Translate clinical and specialist information into accessible and engaging content for pet owners and other relevant audiences.
• Ensure brand messaging and tone remain consistent across digital channels.
• Monitor social media performance and engagement and use insights to continuously improve content effectiveness.

Email Marketing

• Plan, create and execute email marketing campaigns.
• Manage campaign schedules and appropriate audience segmentation.
• Monitor email performance, including engagement, click-through rates and conversions.
• Identify opportunities to improve email engagement and campaign effectiveness.

Digital Analytics & Performance Reporting

• Monitor and analyse digital marketing performance across paid advertising, SEO, websites, social media, email and other marketing channels.
• Track relevant marketing metrics, including website traffic, engagement, leads and conversions.
• Prepare regular digital marketing performance reports.
• Translate marketing data into practical recommendations to improve campaign and channel performance.
• Work with the Digital Transformation Manager to ensure marketing reporting supports broader digital and organisational objectives.

Stakeholder & Cross-Functional Collaboration

• Work closely with clinicians, department heads and internal stakeholders to understand marketing requirements and priorities.
• Coordinate digital marketing activities across the hospital's brands and services.
• Liaise with external vendors and suppliers where required, subject to appropriate internal approvals.
• Support marketing initiatives, campaigns and other digital projects as reasonably required.

Digital Marketing Governance & Continuous Improvement

• Maintain day-to-day ownership of marketing campaigns, content and channel publishing within agreed organisational priorities.
• Continuously review digital marketing performance and identify opportunities to improve efficiency, reach, engagement and conversion.
• Maintain appropriate documentation relating to campaigns, marketing assets and performance.
• Ensure digital marketing activities are conducted in accordance with the hospital's brand standards, internal policies and applicable requirements.
• Work closely with the Digital Transformation Manager during the initial onboarding and familiarisation period to understand the hospital's brands, digital ecosystem and performance measurement approach.

Desired Skills and Experience

• Diploma or Bachelor's degree in Marketing, Digital Marketing, Communications, Business or a related field.
• Minimum 3-5 years of relevant digital marketing experience, preferably in a hands-on, multi-channel role.
• Strong practical experience in Google Ads, paid social, SEO, website content, social media and email marketing.
• Good understanding of digital analytics and performance reporting, with the ability to interpret data and optimise campaigns.
• Strong communication, organisational and project management skills, with the ability to manage multiple priorities independently.
• Proactive, detail-oriented and results-driven experience in healthcare, veterinary, professional services or a multi-brand environment would be an advantage.

Additional Information

• . Salary Range: Competitive and commensurate with experience.
• . Benefits: Health insurance, employee discounts, professional development
• opportunities, etc.