Job Title (Post)
Digital Marketing & Growth Manager (IVF Specialist)
Experience Level
- 2–5 years in Performance Marketing (specifically Lead Generation).
- Preference: Candidates with experience in the Healthcare, Wellness, or Pharmaceutical sectors.
IN SHORTS:-
Key Incentives:
- High performance-based incentives on reaching lead targets.
- Direct growth opportunities with Arthryme Private Limited.
- Professional work environment in Ranchi.
Responsibilities:
- Run Meta & Google Ads for IVF leads.
- Manage landing pages & lead tracking.
- Daily reporting of Cost-per-lead (CPL).
SALARY:
Fixed Pay: ₹20,000 - ₹35,000 (Based on experience)
Performance Incentive: ₹5,000 - ₹15,000 extra based on Qualified Lead Generation targets.
Total Earning Potential: Up to ₹50,000 per month.
Job Description (JD)
About the Role: We are looking for a results-driven Digital Marketing Manager to lead the growth of our IVF client accounts. Your primary goal will be to design and execute marketing funnels that generate high-quality inquiries (leads) for fertility treatments.
Key Responsibilities:
- Lead Generation: Run high-converting Meta (Facebook/Instagram) and Google Ads campaigns targeting couples seeking fertility solutions.
- Content Strategy: Oversee the creation of empathetic, informative, and educational content (blogs, videos, testimonials) that builds trust.
- SEO & Local Search: Optimize the IVF centers Google Business Profiles to ensure they rank high for IVF center near me searches.
- Funnel Optimization: Manage landing pages and lead-nurturing sequences (WhatsApp/Email) to convert cold leads into clinic appointments.
- Analytics: Track Cost Per Lead (CPL) and Lead-to-Patient conversion rates.
Required Skills:
- Expertise in Google Ads (SEM) and Meta Ads Manager.
- Deep understanding of HIPAA or Indian healthcare advertising guidelines (avoiding guaranteed results language).
- Strong analytical skills using Google Analytics 4 (GA4).
