Digital Marketing Manager

Company

Job Title: Marketing Manager (Digital Marketing & Website)

Location: South Delhi

Salary - 30-35K per month plus Incentives

Work Mode: Work from Office (6 Days a Week)

Employment Type: Full-time

Reports to: Managing Partner

About Airnet

Airnet is one of North India's fastest-growing electronics retail and distribution companies dealing in premium air conditioning and home appliance brands. With multiple retail stores, a strong service network and ambitious expansion plans, we are building a technology-driven organization with a strong digital presence.

We are looking for a highly creative, proactive, and tech-savvy Social Media & Digital Marketing Manager who can take complete ownership of Airnet's digital ecosystem. This is not just a social media posting role. The selected candidate will be responsible for building and managing Airnet's complete online presence, creating content, managing websites, implementing AI & automation, improving local visibility, generating leads and strengthening the Airnet brand.

Social Media Management

·      Build and manage Instagram, Facebook, LinkedIn, YouTube, Threads, X and future platforms from scratch.

·      Create and manage separate pages for brands, stores and business verticals.

·      Create monthly content calendars and ensure daily posting.

·      Create reels, stories, shorts, product videos, customer testimonials, installation videos, educational and behind-the-scenes content.

·      Maintain a premium and consistent brand identity.

·      Increase followers, engagement, reach and brand awareness organically.

Content Creation

·      Visit showrooms, warehouse, installation sites, service centre and events to capture real-time content.

·      Independently shoot professional photographs and videos.

·      Edit videos for Reels, Shorts, YouTube and advertisements.

·      Design posters, banners, creatives, offers, festival campaigns, infographics and product creatives.

·      Write captions, hashtags, blogs, newsletters, product descriptions and LinkedIn articles.

Google Business Profile (GMB)

·      Manage all existing Google Business Profiles.

·      Create and verify new GMBs for future stores.

·      Upload photos, products, offers, events and updates.

·      Respond professionally to reviews and customer queries.

·      Improve local SEO and increase calls, direction requests and walk-ins.

Website Development & Management

·      Design, develop, launch and manage Airnet websites.

·      Update products, banners, blogs, landing pages and offers.

·      Ensure SEO, speed, security, mobile responsiveness and user experience.

·      Integrate enquiry forms, WhatsApp, CRM and lead capture systems.

·      Coordinate with developers whenever required.

AI & Automation

·      Leverage AI tools including ChatGPT, Gemini, Claude, Midjourney, Adobe Firefly, Canva AI, Runway and CapCut AI.

·      Build automations using Zapier, Make, Pabbly Connect and CRM integrations.

·      Automate lead capture, customer follow-ups, WhatsApp, email marketing, review requests, reporting dashboards and social publishing.

·      Continuously identify and implement new AI tools and automation opportunities.

Digital Marketing

·      Execute Meta, Google, LinkedIn and YouTube advertising campaigns.

·      Coordinate influencer marketing and local campaigns.

·      Increase website traffic, leads and showroom walk-ins.

·      Monitor competitors and propose innovative campaigns.

Brand Management

·      Maintain consistent branding across website, social media, GMB, marketing materials and store branding.

·      Build Airnet as one of the leading electronics retail brands.

Analytics & Reporting

·      Track social media growth, engagement, website traffic, SEO, GMB insights, campaign ROI and leads.

·      Submit weekly and monthly reports with improvement plans.

Cross-functional Coordination

·      Work closely with Sales, Showroom, Installation, Service, Operations and Management teams to capture content and support business growth.

Required Skills

·      2–5 years experience in Social Media & Digital Marketing.

·      Photography, videography, video editing and graphic design.

·      WordPress/Shopify/Webflow/Wix.

·      SEO, Google Analytics, Search Console, Meta Pixel.

·      Meta Business Suite, LinkedIn, YouTube, Google Business Profile.

·      Strong copywriting, AI tools and automation knowledge.

Desired Qualities

·      Highly proactive and self-driven.

·      Technology and AI enthusiast.

·      Creative storyteller with ownership mindset.

·      Able to work independently with minimal supervision.

·      Detail-oriented and organized.

Key Performance Indicators (KPIs)

·      Daily content consistency.

·      Growth in followers, reach and engagement.

·      Improved GMB performance.

·      Website traffic and lead generation.

·      Showroom walk-ins from digital channels.

·      Quality and speed of content creation.

·      Successful AI & automation implementation.

·      Campaign ROI and overall digital brand growth.

Why Join Airnet

·      Opportunity to build the digital identity of a fast-growing electronics brand.

·      Direct exposure to leadership.

·      Freedom to innovate and implement AI-driven strategies.

• ·      Excellent career growth and ownership.