Company Description
AASHAYEIN JUDICIARY (ALEC) is a premier coaching and mentoring institute for legal studies, established in 2018 and based in Bhopal. The institute specializes in preparing students for competitive examinations, particularly the MP Civil Judge Examination. Known for a student-centric approach, ALEC simplifies complex legal concepts through its clear and structured teaching methods, fostering confidence and efficiency in students. Recognized as a leading coaching center in the region for its commitment and innovative pedagogy, ALEC ensures its students are well-equipped to excel in legal examinations.
Role Description
AASHAYEIN JUDICIARY is seeking a full-time, on-site Digital Marketing Manager to join our team in Bhopal. The Digital Marketing Manager will be responsible for creating and executing effective digital marketing strategies, managing social media platforms, analyzing digital performance metrics, and generating leads to drive enrollment. This role requires collaboration with other teams to ensure consistent brand messaging and the implementation of best practices in the digital marketing space.
Qualifications
- Proficiency in Digital Marketing and Web Analytics to optimize campaigns and measure performance.
- Expertise in Social Media Marketing to manage platforms and engage effectively with the target audience.
- Experience in Lead Generation strategies and techniques to attract and convert potential students.
- Strong knowledge of Marketing principles and ability to integrate them into digital platforms.
- Analytical mindset for monitoring metrics, data-driven decision-making, and campaign optimization.
- Excellent organizational and communication skills to collaborate effectively with teams and stakeholders.
- Prior experience in the education or coaching sector is advantageous.
- Bachelor's degree in Marketing, Business, or related field is preferred.
