Digital Marketing Manager (4-9 years)

Job Title: Digital Marketing

Role Overview

We are looking for a data-driven Digital Marketing expert to lead full-funnel growth across digital platforms. This role will be responsible for driving measurable business outcomes from customer acquisition to revenue optimization through structured media planning, experimentation, and strong analytics rigor.

The ideal candidate combines hands-on campaign expertise with strategic thinking and a strong understanding of attribution, funnel optimization, and ROI management.

Key Responsibilities

Strategy & planning: Develop and execute full-funnel strategy aligned to business KPIs.

Define audience strategy across platforms (Search, Meta, YouTube, Programmatic, Affiliates, etc.) & allocate budgets dynamically basis signals & optimization

Lead end-to-end campaign setup, testing, and optimization and drive A/B testing on creatives, landing pages, bidding strategies, and audience cohorts

Monitor key metrics including CAC, ROAS, LTV, CVR, and incrementality

Ensure tracking hygiene across GA4 / Firebase / MMP tools

Partner with agency analytics teams to improve attribution models & measure campaign incrementality with inputs on MMM etc

Work cross-functionally with brand, product, tech and media team to deliver KPIs

Key KPIs

Cost per Acquisition (CPA) / Cost per Activation/Return on Ad Spend (ROAS)

Revenue growth from paid channels

Funnel conversion improvement

Required Qualifications

5 8+ years of experience in Digital marketing

Strong expertise in Google Ads, Meta Ads, YouTube, and Programmatic

Deep understanding of attribution models and measurement frameworks

Hands-on experience with GA4, Firebase, or MMP tools (AppsFlyer, Adjust, etc.)

Strong analytical and problem-solving skills

Proven ability to manage multi-crore budgets

Preferred

Experience in telecom, fintech, ecommerce, or high-scale consumer brands

Exposure to app growth campaigns

Familiarity with MMM and incrementality testing