Unifers.ai is building AI-powered solutions for modern sales and go-to-market teams. We're looking for a performance marketer who can help us scale customer acquisition through data-driven digital marketing.
What you'll do
- Plan, launch and manage performance marketing campaigns across Google, Meta, LinkedIn and other relevant channels.
- Own campaign performance from strategy and targeting to optimisation and reporting.
- Analyse metrics such as CPC, CPL, CAC, conversion rates and ROAS to identify opportunities for improvement.
- Run A/B tests across creatives, messaging, landing pages and audiences.
- Work closely with the content, design and sales teams to build campaigns that generate qualified leads.
- Develop and continuously optimise lead-generation funnels.
- Track campaign performance and create regular reports with actionable insights.
- Research competitors, audiences and emerging paid acquisition channels.
- Experiment with new growth strategies and channels to improve customer acquisition.
What we're looking for
- 3-5 years of experience in performance marketing / paid acquisition / growth marketing.
- Hands-on experience with platforms such as Google Ads, Meta Ads and LinkedIn Ads.
- Strong understanding of digital marketing metrics and conversion funnels.
- Comfortable working with data, analytics and experimentation.
- Good understanding of landing pages, lead generation and conversion optimisation.
- Strong analytical and problem-solving skills.
- Someone who is curious, proactive and enjoys testing new ideas.
Bonus Points :
- Experience marketing B2B SaaS / AI / technology products.
- Experience with tools such as Google Analytics, HubSpot, Mixpanel or similar analytics platforms.
- Experience running campaigns for the US market.
- Basic understanding of SEO, content marketing or email marketing.
