Digital Marketing Lead-Work From Home- 5 to 6 years- 8 LPA

Key Responsibilities:
. Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display
advertising
. Building and maintaining our social media presence across all digital channels
. Measuring and reporting on the performance of digital marketing campaigns against goals (ROI and
KPIs)
. Identifying trends and insights, and optimizing spend and performance based on the insights
. Brainstorming new and creative growth strategies
. Collaborating with internal teams to create landing pages and optimizing user experience
. Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touch points

. Instrumenting conversion points and optimizing user funnels
. Driving collaborations for business growth
. Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate.
Skills Required: Should have good written communication, research, team building skills.
Education, Expertise & Experience
. Ability to drive marketing campaigns- end to end
. An eye for detail
. Coordination with cross functional teams to drive results
. Lead generation - develop and implement campaigns for traffic & leads
. Develop and maintain a network of relationships with key stakeholders
. Market research and competitor mapping for better positioning of services