Digital Marketing Lead

Strategic Oversight:

• Provide leadership and guidance in the development of comprehensive SEO & SEM strategies for client campaigns.
• Analyze website performance, identify opportunities, and define long-term SEO & SEM objectives.

Campaign Management:

• Oversee and manage multiple SEO & SEM campaigns, ensuring they align with client goals and industry best practices.
• Monitor and track project progress, proactively addressing any issues that may arise.

Team Supervision:

• Mentor and train SEO & SEM Analysts, fostering their growth and skill development.

• Coordinate with cross-functional teams to optimize website performance.

Client Communication:

• Act as clients primary point of contact, effectively conveying campaign progress, results, and recommendations.
• Manage client expectations regarding organic and paid performance and business growth.

Performance Analysis:

• Review and assess SEO & SEM Analysts work, providing constructive feedback and meeting quality standards.
• Define and monitor KPIs to measure the success of SEO& SEM initiatives.

Innovation and Strategy:

• Stay updated on the latest SEO & SEM trends, algorithms, and industry developments.

• Brainstorm and introduce innovative SEO & SEM tactics and growth strategies based on client niche and goals.

Reporting and Insights:

• Review website performance reports and share suggestions/feedback. Walkthrough report to the client.
• Analyze traffic and keyword trends, and offer the client valuable insights and actionable recommendations.
• Customize reports for e-commerce clients, focusing on keywords, traffic, and customer acquisition.

Collaborative Approach :

• Collaborate with SEO & SEM Analysts to ensure effective technical and on-page SEO, content optimization, and link-building strategies, paid campaign management, and Strategy building.
• As the SEO & SEM Expert, you will be instrumental in ensuring the success of clients SEO & SEM campaigns, fostering a culture of innovation, and maintaining the highest standards of excellence.
• Your strategic vision and leadership will drive exceptional results and continued growth of our entire department.