Digital Marketing Lead

Company Description

Adhoc Softwares is an ISO-certified software development company specializing in innovative digital solutions, including custom software, mobile apps, IT outsourcing, and digital transformation services. Based in India, the company operates globally with a strong presence in the USA, Singapore, Australia, and the UAE. Adhoc Softwares focuses on creating secure, reliable, and performance-driven applications tailored to meet client objectives. With a multidisciplinary team that combines strategy, design, and engineering, the company delivers measurable results, seamless user experiences, and long-term value. At Adhoc Softwares, quality, innovation, and client success are the cornerstones of their mission.

Role Description

This is a full-time on-site role for a Digital Marketing Lead located in Coimbatore. The Digital Marketing Lead will oversee the development, implementation, and management of digital marketing campaigns across multiple channels. Responsibilities include driving online marketing initiatives, managing social media accounts, analyzing web traffic data, optimizing campaigns for performance, and collaborating with cross-functional teams to align marketing strategies with business goals. The role also involves staying updated on industry trends and innovations to implement best practices in digital marketing.

Qualifications

• Experience & Education: A degree in Marketing or a related field combined with 5 - 10 years of relevant experience.
• Proven expertise in Digital Marketing, Online Marketing, and Social Media Marketing
• Strong analytical skills with experience in Web Analytics and campaign optimization
• Excellent Communication skills, both written and verbal
• Ability to craft and execute strategic marketing plans with a data-driven approach
• Proficiency with marketing tools and platforms such as Google Analytics, SEO tools, and social media management tools
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Experience leading a marketing team or prior management experience is a plus