Job Description
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About The Role
The mandate is to strengthen and scale BetterWay's digital discovery and patient acquisition engine, enabling more users to find authentic Ayurved care at the right stage of their health journey.
In the current phase of Betterway's growth, the focus anchors around a key challenge:
Ensuring that patients actively searching for chronic disease solutions discover and choose Betterway as their trusted healthcare destination.
Driving this demand through digital channels will require mastering the intersection of Ayurved credibility, patient intent, and healthcare advertising norms a space that remains largelyunexplored and underrepresented in India's wellness landscape.
Further, understanding patient search behaviour, refining performance metrics, and translating visibility into qualified leads will be central to driving measurable impact, retention, and brand growth.
Your role is to devise, and execute a complete go-to-market strategy involving scalable digital marketing funnel, using insights from from different disease categories, making content with those insights and ultimately running digital performance marketing campaigns and optimizing the
conversion funnel for new user trials.
Anyone, who has brings following set of competencies and skills are right fit for this role:
Consumer Connect & Insights
Carries a passion for Intermediate a deep understanding of real people across their whole lives andthe world they live in. Combine multiple sources of understanding to create powerful, actionable insights that drive real growth
Problem Solving
Identifies problems and uses logic, judgment, and data to evaluate alternatives and recommend solutions to achieve the desired organizational goal or outcome.
Data and Analytics
Use the power of individual personal consumer data to better understand the people we serve and maximise the relevance (who, when, where, what) of our marketing
Core Digital marketing Skills (desired, not an absolute / full requirement)
(following are key skills but not limited to)
A/B Testing and Experimentation
Conversion Rate Optimization (CRO)
Budget Management and ROI Analysis
Customer Segmentation and Targeting
Bids & Budget Optimization on advertising suites like Meta, Google Ads
About Company: BetterWay is an outcome-focused, full-stack, chronic care platform, deeply rooted in the Ayurvedic science of holistic medicine. We own the patients journey end to end, making it transparent and accessible for Urban users, who suffer from a chronic lifestyle disorder.
