Job Description

Selected Intern's Day-to-day Responsibilities Include

Executing digital marketing campaigns across email, WhatsApp, Telegram, LinkedIn, social media and the company website
Creating and adapting content for different communication channels
Coordinating creatives, videos, mailers, landing pages and campaign material
Supporting social-media planning, posting and community engagement
Helping convert financial articles, videos and expert inputs into effective digital communication
Using AI tools such as ChatGPT, Copilot, Gemini and others intelligently for research, ideation, drafting and productivity
Supporting lead-generation campaigns and tracking enquiries arising from marketing activities
Working closely with business development to understand lead quality and campaign outcomes
Maintaining campaign trackers, content calendars and marketing databases
Collecting and analysing basic campaign data such as reach, engagement, clicks, enquiries and conversions
Conducting competitor, audience and content research
Supporting SEO, website content and digital visibility initiatives
Coordinating with our external marketing agency for execution wherever required
Supporting new marketing experiments and pilot initiatives

About Company: HFI operates in the niche clientele space of armed forces officers (serving & retired) and their close relatives only. It is currently managing Rs 1750+ crores of financial assets of 3500+ armed forces families across India and the rest of the world as of today. The company has been setting new standards of growth in the financial industry ever since its inception. Awarded as India's fastest-growing financial planning company (2015), amongst the Top 5 financial planning companies in North India (2018), and best-performing financial planning company in North India (2019).