We are seeking a Digital Marketing Intern who is passionate about performance marketing, SEO, and lead generation. You'll be responsible for driving inbound and outbound demand through paid campaigns, organic optimization, and email outreach focusing on US and European markets for Worxwide's IT and digital consulting services.
Key Responsibilities
Search Engine Optimization (SEO)
- Conduct keyword research, content gap analysis, and competitor benchmarking.
- Optimize website pages, blogs, and landing pages for on-page and technical SEO.
- Build backlinks and monitor domain authority using tools like Ahrefs, SEMrush, or Moz.
- Track rankings, impressions, and conversions through Google Search Console & Analytics.
Performance Marketing (PPC & Paid Campaigns)
- Assist in creating and managing Google Ads, LinkedIn Ads, and Meta campaigns.
- Optimize ad copies, landing pages, and targeting for maximum CTR and lead conversions.
- Analyze campaign metrics (CPC, CPL, CTR, ROI) and prepare performance dashboards.
- Research new keyword opportunities and audience segments for B2B lead generation.
Email & Drip Marketing
- Design and execute email campaigns and nurture sequences targeting CXOs and decision-makers.
- Segment contact lists and personalize outreach for ABM initiatives using tools like HubSpot, Apollo, or Mailchimp.
- Track open rates, click-through rates, and conversions to measure engagement.
Analytics & Reporting
- Monitor overall marketing performance using Google Analytics, HubSpot, and CRM dashboards.
- Prepare weekly reports highlighting lead funnel health, campaign ROI, and key insights.
- Collaborate with design and content teams to align visuals and messaging with data trends.
