Location: Noida (On-site, Sector - 125 )
Company: VAYUZ Technologies
About the Role:
We're looking for a motivated, self-driven, and strategic digital marketer who has some hands-on experience (around 6 months) in digital campaigns, content, and lead generation.
In this role, you'll contribute to end-to-end demand generation activities, helping VAYUZ connect with global prospects through data-driven campaigns and creative storytelling.
If you enjoy experimenting across digital channels, writing content, and tracking real marketing results this is your chance to grow your skills in a fast-paced environment.
Key Responsibilities:
1. Campaign Execution & Content
- Collaborate with the Content and Design teams to execute email and social media campaigns.
- Assist in creating templates, newsletters, and automated workflows for outreach.
- Run A/B tests and apply AI-driven personalization for subject lines, CTAs, and copy improvements.
- Create and optimize content for blogs, social media, and website landing pages.
2. CRM Hygiene & Reporting
- Maintain accurate lead data in CRM systems.
- Track key KPIs such as MQLs, SQLs, demos, pipeline value, and campaign performance.
- Prepare and present weekly marketing reports with actionable insights.
3. Research & Prospecting
- Contribute to account-based marketing (ABM) strategies for global markets.
- Research and segment target audiences including CXOs, CTOs, and HR Leaders.
- Use AI tools for lead scoring, prioritization, and industry insights.
4. Outreach & Engagement
- Execute multi-channel outreach via LinkedIn, email, webinars, and events.
- Support the setup of email nurturing sequences to convert leads into opportunities.
- Participate in improving personalization and follow-up processes for better engagement.
Requirements:
- Understanding of social media marketing, email campaigns, and basic analytics.
- Familiar with tools like Google Analytics, Canva, ChatGPT, and CRMs.
- Strong writing, communication, and analytical abilities.
- Proactive and experiment-driven mindset, with a focus on measurable outcomes.
- Interest in AI-powered marketing tools and automation is a plus.
