Digital Marketing Intern

DIGITAL MARKETING INTERN — SwaasthAI

Location: Bhubaneswar, Odisha

Duration: 6 months

Timings: Monday–Friday, 9:00 AM – 6:00 PM(2 menstrual leave for women & 1 mental leave for men)

Stipend: ₹7,000 – ₹10,000/month (upward revision from Month 4 based on performance)

Observation Period: First 14 Days (Unpaid)

Work Mode: Hybrid

ABOUT US

SwaasthAI is healthtech platform built for Odisha. We help patients find right

doctor and hospital, check which government scheme coverage applies, and book

consultation — through app, website, WhatsApp and call. We also run community

blood donor network across state. Product is built and rolling out now.

ROLE

You will own day-to-day digital presence of brand. This is execution-heavy

role — you post, you design, you write, you track. Direct reporting to Founder.

RESPONSIBILITIES

- Plan and publish content across Instagram, Facebook, LinkedIn and YouTube Shorts

- Create posts, reels and short-form video using Canva — design plus edit

- Write captions and copy in both Odia and English

- Manage SwaasthAI LinkedIn company page with separate voice from founder profile

- Run app download and waitlist campaigns; drive installs on Play Store

- Handle basic App Store Optimisation — keywords, screenshots, description

- Support brand ambassador and referral program: onboard, brief and track ambassadors

- Coordinate local influencer and campus outreach across Bhubaneswar and Cuttack

- Manage community engagement — comments, DMs, WhatsApp broadcast groups

- Run small-budget paid campaigns on Meta and Google, track spend against results

- Build weekly performance report — reach, engagement, installs, cost per install

- Maintain content calendar and keep posting cadence without reminders

- Support blood donation drives and offline camps with on-ground content capture

WHAT WE ARE LOOKING FOR

- Fluency in Odia and English — both mandatory, spoken and written

- Hands-on Canva skill; video editing on CapCut/InShot or similar

- Understanding of Instagram and LinkedIn algorithms, not just posting

- Ability to write hooks that stop scroll

- Comfortable being on camera or shooting content when needed

- Self-starter who ships without daily supervision

- Own laptop and smartphone

- Students in final year or recent graduates welcome — degree matters less than portfolio

GOOD TO HAVE

- Existing personal content page with real audience

- Basic Meta Ads Manager experience

- Interest in healthcare or social impact

WHAT YOU GET

- Direct mentorship from Founder, zero corporate layers

- Full ownership of brand channels from day one

- Certificate, letter of recommendation for strong performers

- Pre-placement offer possible on performance

- Real startup exposure — you will see product, users and revenue up close

HOW TO APPLY

Send resume plus links to any content or pages you have handled to

[Confidential Information] with subject line: Digital Marketing Intern — [Your Name]

Add one line on why healthcare. Applications reviewed on rolling basis.