Company Description
At Sequoia Print, we value your product by seeing every stage of prepress and printing as a challenge to conquer. We are a team of disciplined and focused individuals, committed to creating a seamless experience from client intake to design guidance, prepress components, mockups, prototyping, and end-to-end printing services. Our passionate, tech-driven self-starters focus on problem-solving, and we strive to bring that mindset into the printing industry.
Role Description
This is a 2-month unpaid on-site internship role for a Digital Marketing Intern based in Kolkata.
The intern will assist in developing and executing digital strategies to strengthen Sequoia Print's online presence, measure campaign effectiveness, and generate insights to guide marketing and business decisions.
Performance during the internship may lead to a full-time opportunity with Sequoia Print!
Key Responsibilities
- Conduct target market research to identify potential client segments within FMCG, beauty, lifestyle, and D2C packaging spaces.
- Manage and analyze website and campaign performance using Google Analytics, Google Search Console, and Meta Ads Manager.
- Track key digital marketing metrics: CTR, CPC, bounce rate, engagement rate, and conversion rate.
- Support SEO efforts: keyword research, content optimization, and backlink opportunities.
- Monitor and report on social media growth and engagement metrics.
- Collaborate with the design and strategy teams to align content with marketing goals.
- Prepare weekly reports and insights dashboards summarizing campaign performance and audience behavior.
- Research digital trends, competitor strategies, and performance benchmarks in the printing and packaging industry.
Qualifications
- Currently pursuing or recently completed a degree in Marketing, Business, Communications, or related fields.
- Basic proficiency in Google Analytics, Google Ads, Meta Ads Manager, and SEO tools (e.g., SEMrush, Ahrefs, or Ubersuggest).
- Strong analytical mindset with the ability to interpret data and translate it into actionable insights.
- Familiarity with social media strategy and content performance metrics.
- Excellent written and verbal communication skills.
- Enthusiastic about learning how digital marketing can drive awareness and B2B client acquisition.
