Digital Marketing Intern

Job Description:

Title: Digital Marketing Intern

Location: Hinjewadi Phase 2 Pune

Duration: 6 months

Work from office

Stipend: 5k per month

Immediate Joiner

Company Description

Rasta.AI is revolutionizing road infrastructure monitoring and maintenance using AI, computer vision, and 360-degree imaging to provide real-time insights into road conditions. The platform aims to create safer, smarter, and more sustainable roads through accurate defect detection, predictive maintenance, and efficient resource allocation. Rasta.AI fosters collaboration among government agencies, private enterprises, and citizens to enhance road safety and infrastructure management, offering tools like mobile apps, interactive dashboards, and audit reports.

Role Description

This is a full-time on-site role for a Digital Marketing Intern located in Pune at Rasta.AI. The Digital Marketing Intern will be responsible for social media marketing, digital marketing, web analytics, online marketing, and communication tasks to support the company's mission of improving road infrastructure management.

Roles and Responsibility:

1. Assist in drafting and scheduling engaging content for social media platforms (LinkedIn, Instagram, Twitter, Facebook).
2. Create and schedule engaging content including posts, graphics, reels, and short videos related to AI, smart mobility, road safety, and technology innovation.
3. Help write blogs, newsletters, email campaigns, and other marketing materials
4. Work with the product and marketing team to promote Rasta.AI features, updates, case studies, and government collaborations.
5. Conduct basic keyword research and implement on-page SEO techniques.
6. Assist in updating website content to enhance search engine rankings.
7. Coordinate with internal teams for design, content, and delivery of campaigns.
8. Stay updated on digital marketing trends and best practices.
9. Attend marketing team meetings and brainstorming sessions.

Required Skills:

1. Strong presentation and public speaking skills
2. Excellent verbal communication and stakeholder handling ability
3. Ability to prepare professional presentations and documentation
4. Willingness and comfort for travel and field work
5. Strong understanding of LinkedIn marketing and B2B social media strategy.
6. Knowledge of tools such as Hootsuite, Buffer, Meta Business Suite, Canva, Adobe Illustrator, or similar platforms.
7. Basic understanding of AI, technology, or the startup ecosystem is preferred.
8. Strong communication, storytelling, and content creation skills.

Qualifications

1. Pursuing or recently completed a degree in Marketing, Media and Communications, or related field
2. Familiarity with social media platforms and basic digital tools (Google Analytics, Canva, Buffer, etc.)
3. Social Media Marketing and Digital Marketing skills
4. Web Analytics and Online Marketing skills
5. Strong communication skills
6. Experience with digital marketing tools and platforms
7. Ability to analyze data and generate insights
8. Knowledge of SEO and SEM techniques
9. Interest in road infrastructure and sustainability
10. Enrollment in or completion of relevant marketing courses or programs

How to Apply: Send your resume and a brief cover letter explaining why you're interested in this internship to [Confidential Information].