1. Role Summary
We are seeking MBA students specializing in Digital Marketing/Marketing to join as Digital Marketing Interns with a primary focus on LinkedIn campaigns. The intern will support planning, execution, optimization, and reporting of LinkedIn-based branding and lead-generation activities, along with other digital marketing tasks, in a hybrid work model (3 days from office, 2 days from home).
2. Key Responsibilities
A. LinkedIn Campaign Management
- Assist in planning and executing LinkedIn organic and paid campaigns to support brand awareness, hiring, and lead generation.
- Help in creating, scheduling, and publishing posts (text, creatives, videos, carousels).
- Coordinate with design/content teams to develop LinkedIn-specific creatives and copy.
- Support campaign setup (audience selection, targeting, budgeting) under guidance, if using LinkedIn Ads.
- Monitor and track performance metrics such as impressions, clicks, CTR, engagement, and leads.
B. Content & Social Media Support
- Maintain and update content calendars for LinkedIn and other platforms (if required).
- Draft post captions, hashtags, and basic copy aligned with brand tone.
- Engage with audience (likes, comments, responses) as per guidelines.
C. Analytics & Reporting
- Compile weekly and monthly LinkedIn performance reports and dashboards.
- Analyze campaign data to identify trends and provide basic insights.
- Support preparation of presentations for internal reviews.
D. Digital Marketing Support (Beyond LinkedIn)
- Assist in basic SEO tasks (keyword research, on-page checks) where required.
- Support email campaigns, event promotions, or website updates related to LinkedIn initiatives.
- Conduct competitor analysis on LinkedIn and other digital channels to identify best practices.
E. Coordination & Branding
- Ensure all LinkedIn and digital assets comply with brand guidelines.
- Collaborate with HR, Sales, or other departments for campaign inputs (e.g., recruitment posts, thought leadership content).
- Maintain proper documentation of campaigns, assets, and learnings.
3. Desired Candidate Profile
Education
- MBA with specialization in Digital Marketing / Marketing.
- Eligibility:
- 2026 passed-out batch.
- Current batch students (internship / academic project requirement).
Skills & Knowledge
- Basic understanding of social media marketing, especially LinkedIn.
- Familiarity with:
- LinkedIn (profiles, pages, campaign manager – preferred).
- Other social platforms (good to have).
- MS Excel/Google Sheets & PowerPoint for reporting and presentations.
- Understanding of basic digital metrics (impressions, CTR, engagement rate, conversions).
- Good written and verbal communication skills in English.
