Digital Marketing Intern

About the Role

Factocert is hiring a Digital Marketing Intern to run the daily social media and SEO work for factocert.com. Factocert is an ISO certification consultancy serving clients in India and abroad, and most of its enquiries come through search and social channels. The intern publishes creatives, writes and posts content, builds backlinks and keeps the website's pages optimised, working with the marketing and web team at the Bengaluru office.

Day-to-Day Responsibilities

Social Media • Publish daily creatives and posts on LinkedIn, Facebook, Instagram, X and YouTube as per the content calendar • Write captions and pick hashtags suited to each platform • Reply to comments and messages, and pass genuine enquiries to the sales team • Join relevant groups and communities and share Factocert content there • Keep the content calendar updated and suggest post ideas around ISO standards, client wins and industry days • Make simple creatives and edits in Canva when a designer is not available

On-Page SEO • Research keywords for service pages, country and city pages, and blog posts • Write and improve page titles, meta descriptions, headings and URLs • Add internal links, image alt text and FAQ sections to pages • Upload and format blog posts and pages on the website • Check pages for broken links, missing tags, duplicate content and slow loading, and report them to the web team • Track keyword rankings and indexing in Google Search Console

Off-Page SEO and Backlinks • Build quality backlinks every day: guest posts, article submissions, business listings, profile creation and social bookmarking • Create and maintain Web 2.0 properties (Blogger, WordPress.com, Medium, Tumblr and similar) with original content linking back to factocert.com • Submit to classifieds, directories, image, PDF and presentation sharing sites • Answer questions on Quora, Reddit and industry forums where Factocert's services are relevant • Keep the Google Business Profile updated with posts, photos and replies to reviews • Keep a backlink sheet with the site, link, anchor text, date and status of every submission • Study competitor backlinks and find new sites worth getting links from

Content Writing • Write original articles and blog posts on ISO standards and certification for the website • Write shorter off-page articles for guest posts, Web 2.0 sites and article submission sites • Rewrite and refresh old pages so they stay accurate and rank better • Use AI writing tools responsibly: every piece is fact-checked, edited and plagiarism-free before it goes out

Reporting • Send a short daily work report: posts published, backlinks built, articles written • Prepare a weekly summary of traffic, rankings, new backlinks and social media growth

Skills Required

• Good written English: clear sentences, correct grammar and spelling • Basic understanding of SEO: keywords, on-page and off-page work, and how Google ranks pages • Knows what a backlink is, the difference between dofollow and nofollow, and why link quality matters more than link count • Comfortable using the main social media platforms for a business, not only personally • Able to write a 600 to 1,000 word article on a given topic after doing their own research • Working knowledge of Google Sheets or Excel for trackers and reports • Basic design sense for social media posts • Disciplined with daily targets and honest in reporting • Curious and quick to learn; follows SEO and social media updates on their own