Digital Marketing Intern

Digital Marketing Executive – B2B IT & SaaS

Companies: FabHR Solutions Pvt. Ltd. and Computronics Systems (India) Pvt. Ltd.

Location: Indore

Employment Type: Full-time

Experience: 1–2 years

Department: Marketing & Business Development

About the Role

We are looking for a creative, analytical and result-oriented Digital Marketing Executive to plan and execute the complete digital-growth strategy for our software products and IT solutions.

The candidate will promote:

• FabHR: HRMS, payroll and employee-management platform
• FabTrace: Task, timesheet and workforce-productivity platform
• FabScreen: College campus-placement and assessment-management platform
• Computronics: Networking, system integration, IT infrastructure, OEM and enterprise solutions

The role requires practical experience in digital planning, campaign execution, lead generation, content management and performance analysis.

Key ResponsibilitiesDigital Strategy and Planning

• Prepare monthly and quarterly digital-marketing plans for each business and product.
• Identify target industries, customer profiles, locations and decision-makers.
• Plan campaigns for corporate customers, SMEs, colleges, universities and government organizations.
• Coordinate digital activities with the sales team and business targets.
• Monitor competitors and recommend new digital-growth opportunities.

Paid Advertising

• Plan, execute and optimize Google Ads and Meta Ads campaigns.
• Manage search, display, remarketing and lead-generation campaigns.
• Support LinkedIn campaigns targeting HR Heads, IT Heads, Business Owners, TPOs and institutional decision-makers.
• Conduct keyword, audience and competitor research.
• Monitor campaign budget, cost per lead, conversion rate and return on advertising spend.
• Improve landing pages and lead forms for better conversions.

SEO and Website Management

• Perform on-page and basic technical SEO.
• Conduct keyword research for HRMS, SaaS, campus-placement and IT solutions.
• Optimize website pages, blogs, titles, descriptions and internal links.
• Coordinate website updates, landing pages and conversion improvements.
• Monitor website traffic, search ranking and enquiries.
• Work with developers to resolve website performance and tracking issues.

Content and Social Media

• Prepare monthly social-media and content calendars.
• Create or coordinate posts, blogs, case studies, brochures, emailers and product updates.
• Manage LinkedIn, Facebook, Instagram, YouTube and Google Business Profiles.
• Create content for product awareness, customer education and lead generation.
• Coordinate short product videos, reels, customer testimonials and success stories.
• Maintain consistent branding across all digital platforms.

Lead Generation and CRM

• Generate qualified B2B leads through digital campaigns, SEO, social media, email marketing and online directories.
• Connect website and campaign leads with Zoho CRM.
• Ensure every lead is correctly recorded, assigned and tracked.
• Coordinate with the sales team to measure lead quality and conversions.
• Run email campaigns, remarketing activities and lead-nurturing campaigns.

Online Reputation Management

• Manage Google Business Profiles and other relevant business listings.
• Encourage genuine customers to provide reviews and testimonials.
• Respond professionally to reviews and customer feedback.
• Improve review quality, profile completeness and local search visibility.
• Monitor online brand mentions and report reputational concerns.
• Fake, purchased or misleading reviews will not be permitted.

Analytics and Reporting

• Set up and manage Google Analytics, Google Search Console, Meta Pixel and campaign tracking.
• Prepare weekly and monthly performance reports.
• Report campaign spending, leads, cost per lead, conversions and business generated.
• Recommend practical improvements based on data and campaign results.

Required Skills

• 1–2 years of practical digital-marketing experience.
• Hands-on experience with Google Ads and Meta Ads.
• Working knowledge of SEO, social media, content marketing and lead generation.
• Knowledge of Google Analytics, Search Console and campaign tracking.
• Basic understanding of landing pages, WordPress or website content management.
• Ability to create campaign plans and manage budgets.
• Basic design and video-editing knowledge using Canva or similar tools.
• Good written and verbal communication skills in English and Hindi.
• Ability to manage multiple products and campaigns independently.
• Strong analytical, planning and reporting skills.

Preferred Certifications

At least one relevant certification is preferred:

• Google Ads Certification
• Google Analytics Certification
• Meta Certified Digital Marketing Associate
• HubSpot Digital Marketing or Content Marketing Certification
• SEO or Social Media Marketing Certification from a recognized institution

Practical campaign results and a strong work portfolio will receive greater importance than certificates alone.

Candidate Must Share

• Previous campaign portfolio
• Examples of social-media or content work
• Google/Meta campaign performance, where available
• Monthly advertising budgets previously managed
• Examples of leads or business generated
• Certifications completed

Key Performance Indicators

• Qualified leads generated
• Cost per qualified lead
• Lead-to-demo and lead-to-customer conversion
• Website traffic and organic search growth
• Keyword-ranking improvements
• Campaign return on investment
• Social-media engagement and audience growth
• Email campaign performance
• Growth in genuine Google reviews and ratings
• Accuracy and timeliness of performance reports

Compensation and Growth

• Competitive salary based on experience and practical skills
• Performance incentives linked to qualified leads and business conversions
• Growth path toward Senior Digital Mrearketing Executive, Performance Marketing Specialist or Digital Marketing Manager

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