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Digital Marketing Intern

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Job Description

About ArivuPro Academy

ArivuPro is a leading EdTech institution offering comprehensive programs in finance, accounting, data analytics, and professional certifications like CA, CS, CMA, ACCA, and more. We're a team driven by passion for delivering high-quality education powered by digital innovation.

  • Location: Bangalore
  • Duration: 9.30-06.30p.m
  • Start Date: Immediate
  • Job type: Internship
  • Language: English and Any regional language(s).

Key Responsibilities

1. On-Page Optimization

  • Optimize website content, meta titles, descriptions, headers, and images.
  • Conduct keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs.
  • Implement internal linking strategies to enhance page authority and navigation.
  • Monitor and improve page load speeds, mobile responsiveness, and crawlability.

2. Technical SEO

  • Conduct regular site audits to identify and fix technical SEO issues (e.g., broken links, crawl errors, duplicate content).
  • Work with developers to implement schema markup, canonical tags, robots.txt, XML sitemaps, and structured data.
  • Ensure proper site indexing and monitor crawl stats via Google Search Console.

3. Off-Page Optimization

  • Assist in link-building campaigns through outreach, guest blogging, and other ethical practices.
  • Monitor backlink profiles and disavow toxic links if needed.

4. Content Strategy & Optimization

  • Collaborate with content teams to ensure content aligns with SEO best practices.
  • Optimize existing content to improve rankings and target new keywords.
  • Monitor content performance and suggest updates based on analytics.

  • 5. Analytics & Reporting

    • Track keyword rankings, traffic, conversions, and other KPIs using tools like Google Analytics, Google Search Console, and SEMrush.
    • Prepare monthly SEO performance reports and present insights to stakeholders.
    • Use data to recommend improvements and inform future strategies.

    6. Competitor & Market Analysis

    • Analyze competitor websites and SEO strategies to identify opportunities and gaps.
    • Stay updated on industry trends, Google algorithm updates, and best practices.

    7. Collaboration & Communication

    • Work closely with marketing, content, and web development teams.
    • Communicate SEO insights, technical recommendations, and performance clearly to managers.

    Right Fit

    • Excellent written communication skills in English.
    • Strong research abilities and attention to detail.
    • Basic Understanding of S.E.O.
    • Ability to work independently as well as collaboratively in a team environment.
    • Basic understanding of academic subjects (a plus but not mandatory).
    • Undergraduate or postgraduate students preferred.

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    About Company

    Job ID: 144757483

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